Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
World Agritech News
Ascenso further expands in Belgium
Ascenso Tyres Europe appointed Q Team as distributor for Belgium. Hence, the OHT brand of Mahansaria Tyres Private Limited (MTPL) continues to strengthen its footprint across Europe. The addition of Q Team marks a step further in the company’s position in the Belgian market. This new partnership wil...
SDF Group keeping well on track
Same Deutz-Fahr Group (SDF) from Italy presented its results for the 2025 financial year. Despite the global market contraction, the company managed to keep well on track, thanks to product innovation and commercial strengthening. Throughout 2025, SDF consolidated its global position by further incr...
Agritechnica Asia closed successfully
Agritechnica Asia 2026 has further strengthened its position as major trade fair for crop production, smart farming and agricultural innovation in Asia. Held under the guiding theme “Farm. Farmer. Future.”, the event attracted more than 12,000 visitors from 72 countries. Agritechnica Asia, organized...
RZK expands in cotton harvesting
RZK Rental in Brazil is strengthening its presence in cotton harvesting. The company kicked off the harvest in the Matopiba region with 12 new John Deere CP770 pickers.The investment values approximately USD 16 million. The Matopida region includes Maranhão, Tocantins, Piauí, and Bahia, one of the m...
Making impact tire pressure visible
Can tire pressure make a visible difference in the field, and even have a measurable impact on fuel consumption? At a recent Alliance Field Day in Sicily, Italy, that question was answered not with theory, but with tractors at work. A series of live, side-by-side demonstrations showed how tire press...
Zoomlion opens Latin America hub
On May 21, Zoomlion inaugurated its Latin America Agri-Machinery Hub in Aguascalientes, Mexico. With that, the company marked an important step in its strategic expansion across the Latin American market. The new center integrates product display, technical training, after-sales support, maintenance...
John Deere shutting down Mazzotti
John Deere confirms the closure and liquidation of Mazzotti SRL, the self-propelled sprayer business headquartered in Ravenna, Italy. The decision follows a period of low order volumes for this product and is specific to this business. Production of the John Deere 300M Series and Mazzotti sprayer fa...
Yanmar opens Thai experience center
Yanmar has launched its Yanmar Solution Experience Center in Bang Nam, Thailand. This new center aims to enhance the capabilities of Thai farmers through knowledge transfer, advanced technologies, and integrated agricultural solutions to improve productivity and promote long-term sustainability in T...
Deere reports 2nd quarter results
Deere & Company reported net income of USD 1.773 billion for the second quarter ended May 3, 2026, compared with net income of USD 1.804 billion, for the quarter ended April 27, 2025. For the first six months of the fiscal year, net income was USD 2.429 billion, compared with $2.673 billion for ...
SASA distributes MiniMAX seeder
Clean Seed Capital went into partnership with ClimateDoor Partners to launch “Soil and Sky Alliance” (“SASA”). Clean Seed also entered into a specialty license and distribution agreement for the MiniMAX, with SASA. ClimateDoor is a growth partner for energy, agriculture, and critical resource compa...
