World Agritech

Mitas enters the Chinese market with a multi-tiered range of products

The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy

LEMKEN reorganises its sales division. Changes also to the management team

The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role

Tractor of the year 2027: Winners to be announced on november 10th at Eima International

23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the …

Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market

The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India

Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia

Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia

New Holland Showcases Full Machinery Range at Blue Experience in Argentina

The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies

AGCO: focus on Autonomy, AI, and Mixed-Fleet Solutions to Enhance Farmer Profitability

During the 2026 Tech Days, the agricultural machinery giant provided an overview of the state-of-the-art technologies installed on its latest models

Kubota and Kilter strengthen their collaboration for agricultural robots

The goal is simple: to bring the AX-1 to a greater number of growers across Europe, combining Kilter's precision technology with Kubota’s European dealer, spare parts, and service network.

Real-time optimizing berry harvest

Oxbo is unveiling AutoHarvest, an integrated machine-learning technology bringing real-time harvest optimization to berry growers. Designed for Oxbo berry harvesters, AutoHarvest continuously analyzes harvesting conditions and automatically adjusts machine functions, helping achieve consistent resul…

Fendt tractors operate autonomously

Guidance systems and numerous assistance systems have become established in agriculture. By combining various assistance functions, Fendt tractors achieve Level 3 autonomy today. With the “OutRun Grain Cart” and “OutRun Tillage” retrofit kits, Fendt tractors can be used autonomously for grain harves…

John Deere reveals AI assistant

For more than a decade, John Deere Operations Center has helped farmers connect their field, machine, and operational data in a centralized platform. Now this technology is being taken to the next level with “JD”, the artificial intelligence (AI) assistant built into Operations Center. The new JD as…

Electric tractor charging off-grid

A tractor doing the work without using diesel fuel and no engine noise. That’s the idea behind the Moonrider T 27, an all-electric tractor designed for farmers who want a quieter, lower-cost alternative to traditional compact tractors. It can even be charged off-grid. GoSun in the US is partnering w…

LEMKEN reorganises its sales division. Changes also to the management team

The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role

Quicke introduces Balecut to improve operations in the fields

Smarter bale feeding with cutting and wrap handling in one operation. Here's the builder's recipe for the haymaking sector

Maratona MK, Alpego’s disc cultivator

From seedbed preparation to combined seeding: the implement has been developed to ensure high surface efficiency. Here is how it works.

KRONE Introduces New EasyFlow Plus and XCollect 750-2 Headers for BiG X Forage Harvesters

The German manufacturer expands its harvesting equipment range with two new headers designed to improve crop flow, chopping quality and operational efficiency in grass and maize harvesting.