Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
World Agritech News
AGCO reports recovery in Q1, 2026
AGCO reported net sales of $2.3 billion for the first quarter ended March 31, 2026, an increase of 14.3% compared to the first quarter of 2025. Excluding favorable foreign currency translation of 9.6%, net sales in the quarter increased 4.7% compared to the first quarter of 2025. “AGCO deliver...
Norwood joins senior staff Deere
The board of directors of Deere & Co. appointed Brent Norwood, as senior vice president and chief financial officer, effective May 1, 2026. “Brent is a proven leader with deep financial expertise, strong strategic judgment, and a disciplined approach to capital allocation,” said John C. May, cha...
CNH and Krone Red Dot awarded
CNH tractor brands New Holland, Case IH and Steyr, as well as Krone have been recognized winners of the annual Red Dot 2026 product design awards. All four brands have been granted in the category product design. The award reflects a combination of aesthetics and functionality. Each year, the Red Do...
BKT with Deutz-Fahr at Powerdays
Off-Highway tire maker BKT participates in the Deutz-Fahr Powerdays 2026. These kicked off in Lauingen, Germany and will engage key stakeholders and the European dealer network over the next two months. On this occasion, BKT enters the field as a Technical Partner of Deutz-Fahr with its tires from t...
CNH reports first quarter 2026 results
CNH Industrial reported net income for the three months ended March 31, 2026, of USD 10 million, compared with net income of USD 132 million in Q1, 2025. Adjusted net income for the first quarter of 2026 was USD 21 million, compared to USD 132 million for the first quarter of 2025. Consolidated reve...
Kioti UK acquired by SMT GB
SMT GB has completed the acquisition of Kioti UK, bringing the distribution and technical support for the compact tractor, utility vehicle and zero-turn mower brand onto British soil after 25 years operating in the UK. Previously a subsidiary of the Netherlands-based Pols Group, Kioti UK will now le...
Maschio Gaspardo keeps growing
Maschio Gaspardo released its financial results for the year ended 31 December 2025. The Italian company reported revenue of €390 million, up approximately 12% year on year. This stands in contrast to the broader global agricultural machinery sector. EBIT (Earnings Before Interest and Taxes) came in...
Fiat style New Holland at Agrishow
New Holland’s heritage is spotlighted at Agrishow in Ribeirão Preto, SP – Brazil this week. Show attendees will see the T5.120 ‘Il Trattore’ styling concept tractor, celebrating the legacy of R&D, engineering and design expertise that began with the first Fiat tractor, the Fiat 702, displayed a...
Skills for tomorrow’s workforce
John Deere entered into a new three-year partnership with FIRST (For Inspiration and Recognition of Science and Technology). This aims to continue expanding access to hands-on robotics programs that build the technical skills critical to careers in agriculture, manufacturing, construction, and techn...
New “wall of time” in SAME museum
On Sunday, May 3, during the 2026 Bergamo Plain Agricultural Fair, the SAME Museum in Treviglio, Italy, opens its doors. The museum invites everyone to discover the new multimedia timeline: an immersive journey through the history of the company and agricultural mechanization. Created with funding f...
