Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
World Agritech News
Monarch tractor technology saved
Monarch tractor’s core technology, including the software-defined vehicle platform, perception stack, and electrification systems, has been acquired by a large global equipment manufacturer. The Livermore, CA USA based company went bankrupt earlier this year. Through a post on LinkedIn, Monarch now ...
Grammer keeping well on track
The Grammer Group, supplier of vehicle seats, presented its results for fiscal year 2025. In a market environment still characterized by geopolitical tensions, trade uncertainties and weak demand in parts of the automotive and commercial vehicle industries, the company generated revenue of € 1,821.2...
Knowledge on single-seed sowing
The DLG (German Agricultural Society) released a new publication entitled “Single-seed sowing of cereals” within its ongoing Expert Knowledge Series. The latest title examines the agronomic and technological potential of single-seed sowing in cereals. Various examples of this technology were displa...
Deutz-Fahr’s new dealer identity
The Maier Group in Italy opened a new facility in Collepepe in the Perugia region. At this occasion, the company also officially unveiled the new visual Deutz-Fahr dealer brand identity for the first time. Maier is a long-standing partner with over 40 years of representing Deutz-Fahr. The investment...
New Holland support to Uganda
In April 2025, New Holland donated a TT 75 tractor to the community of Bugiri, Uganda, through the work of God in Action Uganda (GiAU), an orphanage and community relief organization. One year later, the enormous impact that the donation of this tractor has generated within the community, has become...
Mechan expands in Germany
Mechan International, subsidiary of Zweegers Equipment Group in the Netherlands, continues to strengthen its position in Germany with the Massey Ferguson brand. The company expands its dealer network across a key agricultural region under the new name Mechan Deutschland GmbH. Landmaschinen Roschwitz...
Mahindra keeps gearing up
The Mahindra Farm Equipment business has sold 43,403 tractors in March 2026. This represents a growth of 33%. Overall, full year to date (FY26) cumulative total of domestic sales in India, registered the highest ever of 505,930 units, with 24% growth. Commenting on the performance, Veejay Nakra, Pre...
Shaktiman parts E-catalogue live
Shaktiman has officially launched its digital spare parts E-catalogue. This new platform marks a significant step forward in the company’s digital transformation journey and its commitment to enhancing dealer efficiency worldwide. The E-Catalogue was unveiled during a launch event, which brought tog...
Startup Day at Agritechnica Asia
Agritechnica Asia in Thailand, this coming May, will launch a new feature: “Startup Day”. Debuting at this Asian trade fair for crop production technology, the Startup Day will spotlight entrepreneurial innovations and strengthen cross-regional cooperation between Europe and Asia. From 20 to 22 May ...
Tractors on display in Washington
Agribusiness executives joined U.S. President Donald Trump, farmers, industry representatives and policymakers at the White House and U.S. Capitol in Washington, D.C. to recognize the essential role of agriculture in the USA and honor the American farmer. U.S. made tractors were on display. The gath...
