Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
World Agritech News
800,000 tractors from Noida plant
CNH India has achieved a manufacturing milestone with the rollout of its 800,000th tractor from the company’s Greater Noida manufacturing facility. The achievement reflects CNH’s commitment to serve India’s agricultural growth by supplying quality products, meeting the demands of this market. “As a ...
New SDF subsidiary in South Africa
Same Deutz-Fahr (SDF) opened its commercial subsidiary in South Africa. Located in Paarl, Western Cape Province within the Winelands of Cape Town, this new office marks an important step in strengthening SDF’s presence in the Sub-Saharan region. “The opening of SDF South Africa commercial subsidiary...
Amazone and CultiWise join forces
Amazone and CultiWise are entering into a strategic partnership. Objective of both companies is that digital, site-specific applications must work seamlessly and deliver immediate added value in the field. Seamless processes and efficiency gains when sowing, fertilizing or spraying must be recognize...
John Deere supports Red Cross
More than a century after members of the Deere family helped lead the formation of the Moline Red Cross chapter, John Deere is continuing that legacy with a $250,000 commitment to support disaster preparedness and relief efforts in communities where its employees live and work, and across the USA. W...
DEUTZ unveils new brand identity
Deutz has unveiled a new global brand identity that reflects the company’s transformation. The provider of mobility and energy solutions, is using the rebrand to underline its evolution in recent years. In agriculture, Deutz engines are commonly used in tractors and ag machinery. The ‘Next Deutz’ co...
EU approval for Metsjö trailers
Metsjö now offers EU type approval (Category R) for its tractor-drawn trailers and hooklift trailers, including the MetaQ, MetaFlex and MetaK series. The approval covers both 40 km/h and 60 km/h, enabling higher transport speeds and full regulatory compliance across Europe, while also simplifying re...
CNH sustainability report published
The 2025 sustainability report of CNH was presented and approved during the 2026 annual general shareholder meeting. The report includes CNH’s sustainability priorities, related strategic targets, and the main results achieved throughout 2025. The 2025 Sustainability Report of CNH reflects a year in...
Deutz makes promising 2026 start
Engine maker Deutz has started the first quarter of 2026 with significant increases in new orders, revenue, and earnings. New orders rose by 41.2% compared with the first three months of 2025, reaching a substantial €771.0 million. Consolidated revenue advanced by 8.4% to €530.0 million, while adjus...
Smart ag event at Agritechnica Asia
Agritechnica Asia will feature a new international Conference on Smart Agriculture and Unmanned Agricultural Systems. The conference will take place this coming 21 May at the BITEC venue in Bangkok, Thailand. The Smart Agriculture & Unmanned Agricultural Systems conference is organized by DLG Ma...
Remanufactured parts Down Under
On April 23, Reman Day was held, a global initiative to restore valuable machine parts for reuse. According to CNH in Australia and New Zealand, this is a reminder for farmers of the operational and cost-effective benefits remanufactured parts offer to their ongoing farm machinery maintenance, while...
