Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
World Agritech News
Mahindra produces 700,000 tractors
Mahindra Farm Equipment Business (FEB) has crossed a landmark production milestone of 700,000 tractors in FY’26. This achievement marks a significant step in in the company’s journey of advancing farm mechanization and enabling prosperity through mechanization for farmers in India and around the wor...
Tractor of the Year 2027 started
The curtain is lifted on a new edition of “Let The Challenge Begin,” the opening event at which BKT Tyres and Tractor of the Year (TotY) officially launch a new edition of the international award for the best agricultural tractors. In the city of Naples in Italy, Tractor of the Year 2027 kicked off ...
Lovol to build new combine plant
According to Argentine news platform Maquinac, Lovol from China has announced plans to invest more than $200 million in a new combine harvester production facility. It marks another major step in the company’s global growth strategy. The new plant, currently under construction in China, is exp...
Zoomlion debuts Down Under
Zoomlion made its debut at Elders FarmFest in Toowoomba, Australia, showcasing a full lineup of agricultural machinery and marking its entry into the Australian market. The display featured seven tractors covering 110–410 hp across three technology routes: power shuttle, powershift, and hybrid power...
French market keeps stagnating
The ag machinery industry in France is entering its third consecutive year of contraction. Figures from the 2026 ecnomic report of ag machinery association AXEMA, indicate that the market volume declined 9% in 2025 and recovery is only expected in 2027. Export remains the strongest driver for the in...
Full Line Store in North America
Maschio Gaspardo opened its Full Line Store in the USA, in partnership with Roc-Pit Equipment LLC. Located in the heart of the corn belt, this new dealership brings the full Maschio Gaspardo range to North American farmers. The store in Elburn, Illinois is the fifth Full Line Store in the group’s gl...
Mahindra growing substantially
Mahindra & Mahindra Ltd.’s Farm Equipment Business (FEB), published its tractor sales numbers for May 2026. Domestic sales in India reached 47,845 units, as against 38,914 units in May 2025, reflecting a 23% year-on-year growth. Total tractor sales (Domestic + Exports) during May 2026 were at 4...
Dammann files for bankruptcy
Herbert Dammann GmbH of Buxtehude in Germany, has filed for bankruptcy. The company is known for professional crop protection equipment and specialty vehicles. A provisional administrator has been appointed for the long-established family business. For the agricultural machinery industry in northern...
Valtra’s 1,000th CVT transmission
Valtra has completed the 1,000th AGCO CVT transmission at its Suolahti factory in Finland. This marks a milestone, just one year after the start of series production. The CVT expansion strengthens the company’s “Made in Finland” promise and supports AGCO’s global tractor production network. Commissi...
New Holland at Motor Valley Fest
For the third year running, New Holland participates in Motor Valley Fest, joining some of the most innovative vehicle development firms, giving visitors insight into advanced engineering and technologies behind its latest developments. Organized by the Motor Valley Association from May 28-31, Motor...
