Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
World Agritech News
Martin Herrmann new CFO at crop.zone
Financial expert Martin Herrmann joins the executive team at crop.zone, specialist for herbicide-free weed control. Since the beginning of December, Herrmann has strengthened the management team of the company. Crop.zone is an innovative startup company, based in Aachen, Germany. They developed an ...
CNH Industrial invests in Stout Technology
CNH Industrial has acquired a 10% minority stake in Stout Industrial Technology (Stout). The US-based startup is focused on smart implements for agriculture that are powered by Artificial Intelligence (AI). See & Act allows machines to carry out tasks based on sensor-detected data. Stout has dem...
CNH Industrial extends Ag Tech portfolio
CNH Industrial debuted its latest automation and autonomy solutions at its Tech Day in Phoenix, Arizona, USA. New Driverless Tillage and Driver Assist Harvest solutions from Raven, and Baler Automation from Case IH and New Holland, deliver automation and autonomous equipment enhancements. These late...
DLG awards Gold Medal to Bernd Koch
DLG’s (German Agricultural Society) Board of Directors has awarded Bernd Koch, a DLG Gold Medal for International Cooperation. During his longstanding career, Koch developed over 30 trade fairs and events worldwide, among which offshoots of the leading Agritechnica farm machinery tradeshow in German...
Monarch MK-V production started
Monarch unveiled its groundbreaking MK-V tractor, combining electrification, automation, and data analysis to help farmers reduce their carbon footprint, improve field safety, streamline farming operations, and increase their bottom lines. The first six units will soon start operating at the Constel...
Steyr gaining ground in Poland
Poland, one of the fastest-growing markets for Steyr tractors, now has two new dealer premises to match the brand’s standards of customer support and the growing level of interest from potential new customers in the Polish market. The third branch for AgroPerfekt was inaugurated. Steyr dealer AgroPe...
Reno Rodeo “Sowing Good Deeds” winner MF
AGCO Corporation celebrates the generous support of localized rodeo committees to their schools, towns, and the larger ag community. Through its Massey Ferguson and Hesston by Massey Ferguson brands, the company named the Reno Rodeo Association its 2022 Sowing Good Deeds award winner. The award reco...
Claas production: Many Places. One Passion.
Claas is presenting its more than 10 production sites worldwide, with the slogan “Many Places. One Passion.” Interviews with employees and managers, features and videos offer personal and unique insights into everyday working life, providing an impression of the sites that goes beyond just the hard ...
AAF supports FareShare food waste program
The AGCO Agriculture Foundation (AAF), a private foundation with the vision to prevent and relieve hunger through sustainable agricultural development, announced a USD 300,000 grant to FareShare to ensure surplus food reaches vulnerable communities in the United Kingdom, while tackling food waste. T...
Agritechnica 2023 open to exhibitor bookings
New concepts and pioneering innovations ensure agricultural productivity and protect nature and the environment. The next Agritechnica will take place from 12 to 18 November 2023 at the exhibition grounds in Hanover, Germany. Exhibitor bookings are open. Under the guiding theme “Green Producti...
