Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
World Agritech News
Krone Group reports record turnover
Despite a market environment that remains tense, the Krone Group generated sales of around 2.5 billion euros in the 2021/2022 financial year (01.08.2021 – 31.07.2022), more than 15 percent above the previous year’s level (around 2.2 billion euros). The effects of the Corona pandemic, the...
Case IH innovations receive AE50 award
The American Society of Agricultural and Biological Engineers (ASABE) awarded two AE50 recognitions to Case IH for outstanding agricultural innovations. The awarded Early Riser 2150S front-fold split-row planter and Steiger series tractor three-point hitch system, highlight how Case IH equipment and...
New Holland side by side with Tech Giants
New Holland has reached beyond its core farming audience, to show the wider world what the farm equipment manufacturer is doing in terms of innovation and technology. The company was present at the Consumer Electronics Show 2023 (CES) in Las Vegas, USA, together with Touchcast and Microsoft. At the...
Lemken acquires Equalizer from South Africa
Family-owned company Lemken from Germany and South African company Equalizer have reached an acquisition agreement. As a result, the German agricultural machinery specialist will be significantly expanding its product portfolio in seeding technology. With a focus on minimal ground disturbance to no-...
Mahindra reports steady sales figures
Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES) produced 21,640 tractors for the domestic Indian market in December 2022, as against 16,687 units during December 2021. Exports for the month stood at 1,603 units. Total sales (domestic + exports) for the full year went up by 1.04%, of which...
New Holland Straddle wins design award
New Holland’s Straddle Tractor Concept is the winner of a gold medal at the German Award Design 2023 in the category Excellent Product Design. The German Design Award is awarded by the German Design Council, Germany’s design and brand authority based in Frankfurt am Main. The jury members form...
Steyr plant breaks 10,000 unit barrier
The 831 staff at the CNH Industrial plant in St. Valentin, Austria, home of Steyr tractors, celebrated the milestone production of 10,000 machines during 2022. The 10,000th tractor, a 300hp (rated) 6300 Terrus CVT which is the largest in the Steyr range, left the production line just before Christma...
CEMA presents European industry report
CEMA, the European Agricultural Machinery Association, published its 2022 Industry Report. The report includes detailed characteristics and key figures of the industry represented by CEMA. It also includes figures on the farm machinery industry in a global perspective. The report provides a complete...
AE50 awards for New Holland
The American Society of Agricultural and Biological Engineers (ASABE) has named the New Holland Guardian Front Boom Sprayer with PLM Intelligence and Pro-Belt Series Variable Chamber Round Balers winners of a 2023 AE50 award. AE50 awards honor the year’s most innovative designs in engineering produc...
John Deere increases investments in charity
John Deere announced community investments totaling $55.5 million in 2022, a 30 percent increase over the prior year. This represents 1.4 percent of the company’s average net income over the previous three years and exceeds Deere’s commitment of investing at least 1 percent of these earnings every y...
