Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
World Agritech News
Case IH’s vision on autonomy and automation
A turning point for ag has occurred, as the world population surpassed 8 billion. Case IH realizes it plays a vital role in increasing farmers’ productivity as they continue to feed the world. With fewer acres, resources and workers to accomplish it, the task is critical. The growing portfolio of Ca...
First Monarch MK-V delivered to customer
After years of hard work, revisiting drawing boards, and continuous real-world testing, the Monarch Tractor mission to deliver sustainable and profitable solutions to farmers is finally a reality. The 100% electric, driver-optional, connected Monarch Tractor was delivered into the hands of the compa...
Case IH donates JXT for charity in Jordan
Case IH distributor Techno Plant in Jordan, supported by CNH Industrial, donates a JX 45T tractor to Arsenale dell’Incontro. This charitable organisation works to uplift the families of socially marginalised youth and children with disabilities. The new tractor will allow them to improve the use of ...
New Holland debuts T7 LNG tractor
The importance of energy is at a historic peak. New and efficient ways of generating, using, and storing energy are required to address this global issue. In order to meet with these challenges, New Holland developed the T7 prototype tractor which runs on liquid natural gas (LNG). CNH Industrial kee...
CNH opens Electrification Center in Detroit, USA
CNH Industrial has opened a new technical center in the Detroit Metro area of Michigan, USA. Designed to support growing innovation in electrification, the center will enhance CNH Industrial’s technology capabilities. This is facilitated by its proximity to a nationwide hub for electrification OEMs ...
AGCO brands win ten 2023 AE50 awards
AGCO Corporation received ten AE50 Awards from the American Society of Agricultural and Biological Engineers (ASABE) for 2023. Each year, an international panel of engineering experts recognizes the year’s 50 most innovative designs in engineering products or systems for the food and agriculture ind...
Kverneland Group 10 years part of Kubota
This December, Kverneland Group celebrates 10 years in the Kubota Group, being the Business Unit Implements in Kubota Holdings Europe. To Kverneland Group belong the brands Kverneland, Vicon and iM Farming. Since the acquisition by Kubota Group in 2012, Kverneland Group has successfully grown the p...
Claas reports record 2022 turnover
Despite difficult general conditions of the 2022 financial year, Claas was able to increase sales by 2.7% to a new high of €4.9 billion (previous year: €4.8 billion) and continue the growth of the previous year. The EBITDA margin of 8.8% (previous year: 11.1%) remains at a high level. Earnings befor...
4,355 years of employment with Fendt
Last November, 272 Fendt employees celebrated their many years of service during a ceremony at the Fendt Forum. The employees who celebrated their anniversary, have been with Fendt for 10, 25 or 40 years, equaling 4,355 years in total. “It is through the dedication of our employees that Fendt ...
Electric New Holland T4 runs autonomously
CNH Industrial revealed the New Holland T4 Electric Power, the all-electric light utility tractor prototype with autonomous features at its Tech Day in Phoenix, Arizona, USA. A concentrated effort between a team of experts in the USA (Burr Ridge, Detroit) and Italy (Modena) was able to halve this pr...
