Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
World Agritech News
John Deere workwear for women
Made by, for, and with women, Dovetail Workwear is teaming up with John Deere in the U.S. to develop a collection of apparel and gear, specifically designed to address the needs of women in the agricultural industry. This collaboration is inspired by their shared commitment to celebrating women’s va...
Shaktiman network is expanding
Shaktiman, ag machinery manufacturer from India, is forming more partnerships with dealers around the world. The company’s expanding portfolio, resonates with customers seeking cost-effective machinery options, without compromising on support. “Dealers occupy a unique and crucial position in agricul...
Mahindra reports record sales figures
Mahindra’s Farm Equipment Sector (FES) reported its tractor sales numbers for March 2025, also clocking the highest-ever annual sales in financial year F’25. Domestic sales in March 2025 reached 32582 units, as against 24276 units during March 2024. Full year F’25 accounted for 424641 units, a...
50 years New Holland Twin Rotor
New Holland is marking the 50th year since introducing the first combines featuring the brand’s Twin Rotor threshing and separation technology, a product line which has grown from a single model in 1975 to a complete range today, led by the new CR10 and CR11. The milestone will be celebrated globall...
Second life for a Grammer seat
Why buy a new seat when you can repair efficiently? With its new spare parts service and extensive range of genuine spare parts, Grammer offers a sustainable and cost-effective alternative to buying a new seat. The range of genuine spare parts makes it possible to rectify initial signs of wear on th...
Managing Director Kverneland
Tobias Schiffmann will take over the position of Managing Director sales in Germany & Austria of Kverneland Group in Soest, Germany, as off April 1. He succeeds Mr. Niels Veltmann, who will leave the company at his own request on 30 April 2025. “We are delighted to welcome Tobias Schiffman...
Hydrogen tractor is on the way
The engineering department of AGCO in France is leading a newly created French consortium called ARHYSTOTE. This consortium was launched to develop the next generation of smart hydrogen storage tanks, specifically designed for future hydrogen combustion tractors. “This project forms an integral part...
crop.zone expands in the U.S.
Crop.zone is accelerating its expansion in the United States by partnering with Big Iron Equipment in Wisconsin. This strategic partnership will enhance access to Crop.zone’s electric crop management solutions, offering American farmers a herbicide-free alternative for crop desiccation, cover crop m...
iF Design Award 2025 for Valtra S
The 280-425 hp Valtra S Series tractor has won a converted iF Design Award 2025 in the discipline of Product, and category of Commercial Vehicle. This globally renowned award is a seal of quality for design and design quality. The award was granted by iF International Forum Design GmbH, one of the o...
CNH addressing the value of water
As part of the “Drops of the Future” initiative, CNH has teamed up with Italy-based agri tech company, xFarm, to develop a pilot project in Uzbekistan to show how precision technology and data from CNH machines can help farmers increase productivity and save water. The Drops of the Future initiative...
