Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
World Agritech News
CNH reports first quarter 2025 results
CNH Industrial published results for the three months ended March 31, 2025. Net income reached $132 million, compared with net income of $369 million for the three months ended March 31, 2024. Consolidated revenues were $3.83 billion (down 21% compared to Q1 2024) and net sales of Industrial Activit...
50 years New Holland in Brazil
New Holland is celebrating 50 years of presence in Brazil at Agrishow 2025, the country’s foremost and Latin America’s largest farming trade-show. The company displays a wide range of tractors and ag machinery, among which drone technology. At the occasion of the 50th anniversary of the Curitiba pla...
Agritechnica 2025 to focus on dealers
Digitalization is advancing steadily on farms. This requires ag machinery dealers to be ready with equipment and knowledge that will meet the challenges of the future. A wide range of new developments at Agritechnica 2025 will offer opportunities to meet the demands of these dealers. Relevant featur...
Yanmar sponsors ASEAN football
Yanmar Holdings enters into official sponsorship of the ASEAN Football Federation’s (AFF) four major national team and club events: the ASEAN Championship, the ASEAN Club Championship Shopee Cup, the ASEAN MSIG Serenity Cup, and the ASEAN U-23 Championship, collectively branded as the ASEAN United ...
ASKO completes Bühler acquisition
ASKO Sinai ve Teknoloji Üretim Sanayi Ticaret Anonim Şirketi (ASKO), a wholly owned subsidiary of ASKO Holding in Turkey, has completed the acquisition of Buhler Industries Inc., parent company to the Versatile and Farm King brands in Canada. This concludes a strategic two-phase investment aimed at ...
CNH secures parts supply in Brazil
CNH will expand its Distribution Center (DC) in Cuiabá (MT), Brazil as part of its strategy to improve parts availability and optimize delivery time to the Midwest, a key region for agriculture in Brazil. With the new expanded facility, delivery time of parts to the region is expected to be up to 50...
Massive cotton planting in Australia
A record 4000 ha of cotton has been planted by Kimberley Agricultural Investment (KAI) in the Ord Valley in West Australia, the largest cotton crop for KAI and the biggest in the valley’s history. Case-IH Magnum tractors with Early Riser planters cleared the job. Planting finished in mid-March in ...
European market slightly recovers
The general business climate index for the agricultural machinery industry in Europe has further consolidated its recovery after entering the upswing zone. According to CEMA, the market is positive again for the first time since mid-2023. From a survey carried out by CEMA, the Business Climate Inde...
Soybean harvest record in Brazil
Operating a New Holland CR 10.90 IntelliSense harvester in original configuration, soybean producer Ricardo Basso from Brazil, harvested an impressive 481.2 tons in 8 consecutive hours, setting a new record. The record was certified by RankBrasil, an independent organization that has been approving ...
Four decades Mahindra Tractors
Mahindra Tractors flagged off ‘Ashwamedh’, a key initiative as part of its ‘Rag Rag Laal Hai’ campaign in India. This marks four decades of Mahindra’s prominent position in the Indian tractor industry and its commitment to farmers. The campaign commenced with a ceremonial flag-off from Mahindra’s m...
