Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
Latest articles
LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
World Agritech News
Focus on predictive maintenance
Maximizing uptime, ensuring mobile machinery remains fully operational and available, is a key topic at the Systems & Components trade fair, this coming November in Hanover, Germany. The show takes place concurrently with Agritechnica. Condition monitoring, remote diagnostics and predictive main...
SDF reports positive 2024 result
Despite a sharp contraction in the global market, Same Deutz-Fahr Group (SDF) from Italy reached above-average performance in 2024. According to the company management, SDF increased its market share and consolidated its position in the market. The global tractor market relevant to SDF saw a signifi...
BKT outlines roadmap to 2030
BKT presents its new five-year strategic plan, aiming to achieve total revenues of approx. USD 2.6 billion by 2030. The plan includes total investments of USD 400 million, to be funded primarily through internal funding. It focuses on three main areas: strengthening its position in the Off-Highway s...
Krone BiG X 25 years on the market
25 years ago, the first Krone BiG X forage harvester rolled off the assembly line in Spelle, Germany. This completed Krone’s machine portfolio, which then covered the entire forage harvesting chain. The self-propelled machine began as a 40 km/h high-speed machine, officially with 540 HP. The B...
John Deere acquires Sentera
Sentera, provider of remote imagery solutions from MN, USA, will advance the capabilities of John Deere’s existing precision ag technology offerings. As a result, customers will have access to a more comprehensive set of tools to generate and use data to make decisions that improve farm profitabilit...
Drinks from beneath the bonnet
A unique dispenser was designed and made by students through an internship at the Fendt site in Hohenmölsen, Germany. It is housed in the bonnet of a Fendt 728 Vario and enables drinking beer and other drinks from the tap. “In Germany, we need qualified employees who can carry out their work r...
100,000 Lovol tractors per year
Lovol Intelligent Agricultural Machinery officially inaugurated its new intelligent manufacturing base in Shandong Province in China. With an annual production capacity of 100,000 high-horsepower tractors, the facility integrates high-end automation and intelligent manufacturing technologies. The ef...
Rostselmash sales collapsing
Rostselmash, the largest ag machinery maker in Russia, will place all 15,000 of its employees on leave for the month of June, according to independent news platform The Moscow Times in Russia. It is the result of collapsing exports and continued market contraction. Rostselmash, headquartered in Rost...
SDF opens new Lauingen offices
Same Deutz-Fahr (SDF), global manufacturer of tractors, harvesting machines and diesel engines, has inaugurated a new building to house its sales, administrative, service and R&D offices, reaffirming its commitment to its site in Lauingen, Germany. The new building offers space for 80% of the em...
