New Holland appointed Inchcape Kenya as its official distributor in this country in East Africa. The new partnership brings a broad range of mechanized solutions to improve productivity and strengthen New Holland’s business in Kenya.

Inchcape plc is a major global automotive distributor with operations in 38 countries across Asia, Australia, Europe, Africa, and South America. In Kenya, the company operates as an official distributor for premium, luxury, and mainstream car brands.

The agriculture sector plays an important role in Kenya as major source of income, particularly to rural households where agriculture is the main source of livelihoods. More importantly, agriculture is an important source of foreign currency through exports of agricultural commodities.

Underlining its commitment to Kenyan agriculture, New Holland will continue to provide its broadest product range, including TT Series tractors. TD Straddle tractors are suitable for a wide range of applications, while TS6 and 10S Series tractors are used for land preparation, cultivation, or haulage; high horsepower tractors to operate machinery. TC Series combine harvesters are tailored to mixed and small-scale farmers in varied crop conditions.

Özkan Eren, Middle East & Africa New Holland Business Director said: “We are confident that with Inchcape, we have the right partner to support our farmers in Kenya. Our long-standing commitment to agriculture in Kenya continues and we want to maintain New Holland particularly serving haulage applications with our 10S and TS6 product ranges in sugar estates. We look forward to supporting Inchcape, our new partner, in their growth, confident they will offer New Holland products and service to our customers in the territory.”

Francis Agbonlahor, Managing Director of Inchcape Africa, commented: “We are proud to build on our rich legacy of over 40 years of successful partnership with New Holland in Ethiopia, as we now expand into Kenya, a market where agriculture plays pivotal role in the economic growth and advancement of the country and its people. It aligns seamlessly with our African growth strategy. By bringing our global and local operational expertise into the Kenyan agricultural sector, we aim to support and serve farmers with reliable solutions from New Holland.”

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