Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
World Agritech News
Kubota opens new European HQ
Kubota Holdings Europe (KHE), the regional headquarters of Kubota Group, celebrated the official opening of its brand new European HQ in Nieuw-Vennep (the Netherlands). The opening event brought together the Ambassador of Japan in the Netherlands, representatives from the local municipality and the ...
CNH supports ag college in Thailand
The Khon Kaen Higher Vocational College of Agricultural and Industrial Technology in Thailand opened its Innovative Learning Center with equipment and tools contributed by CNH Thailand. Thus, with co-investment of Mitr-Phol Group, future farmers in Thailand will get access to modern ag technology. A...
Deutz-Fahr distribution in East Africa
Same Deutz-Fahr Group (SDF) signed a distribution agreement with Grupo JAP, as the exclusive importer of Deutz-Fahr tractors in Tanzania, Kenya, and Uganda. The agreement marks an important step in strengthening Deutz-Fahr’s presence in East Africa. Grupo JAP will distribute the Deutz-Fahr brand thr...
Case IH to sponsor PotatoEurope
Case IH is to again be the exclusive sponsor of PotatoEurope, the continent’s largest field demonstration of equipment for the potato sector. The show marks the 17th year Case IH has supplied the demonstration’s tractor power. A fleet of 20 Case IH Puma and Maxxum tractors will be powering the equip...
Fendt distributor change in Balkans
From September 1st, 2025, Fendt distribution and service in the Balkan region, will be done by Inter Agrar. These countries include Slovenia, Croatia, and Serbia. Inter Agrar is a newly founded subsidiary of the Schröder Group from Germany. Previous distributor Interexport, has sold its entire ag ma...
Exports from Italy under pressure
A sharp decrease in 2024 for Italian exports of ag machinery which, with a value of EUR 6.8 billion, experienced a 15.1% decline compared to 2023. Made in Italy products are impacted by the downturn in global demand and trade restrictions. At the end of the year, all major markets were in decline wi...
Twin Red Dot award for Quadtrac 715
Case IH’s Quadtrac 715, the 778hp range-topping tractor model launched just over a year ago, now has two further accolades in its haul of international design and innovation prizes, with wins in both the ‘Commercial Vehicles: Product Design’ and the ‘Innovative Design’ categories of the Red Dot Desi...
Claas expands production in France
Claas breaks ground for a new multifunctional tractor production facility in Le Mans, France. The investment of 6.5 million euros will strengthen the site and at the same time invest in the growth of the Claas Group. Claas officially handed over all the necessary building and operating permits for t...
The coolest thing made in Iowa
The Iowa Association of Business and Industry (ABI) in the USA, in partnership with MidWestOne Bank, elected the John Deere CP770 cotton picker, manufactured in Ankeny IA USA, as winner of the 2025 “Coolest Thing Made in Iowa” contest. “Dedicated employees at Des Moines Works have been assembling co...
AGCO and TAFE close a deal
AGCO and Tractors and Farm Equipment (TAFE) from India have been disputing in recent years about the rights of manufacturing and distributing the Massey Ferguson brand in India and other parts os Asia, as well as commercial relationship between both companies. Now they have resolved the matter. The ...
