Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
World Agritech News
Training for “agents of change”
Visit Site AGCO Agriculture Foundation (AAF), a private foundation with the vision to prevent and relieve hunger through sustainable agricultural development, enters into partnership with Cultivating New Frontiers in Agriculture (CNFA) to support youth-led and high-impact innovations for sustainable...
India industry urges stage V delay
Top tractor makers in India are asking their government to delay implementing stage V (TREM V) emission standards, which are set to start in April 2026. According to trade and news platform Tractor Gyan, farmers in India will postpone investing in new tractors, negatively impacting the tractor indus...
BKT and LALIGA renew partnership
BKT and LALIGA continue their journey together. The Off-Highway tire maker from India officially renewed its partnership with the global LALIGA football competition for three additional seasons until 2028, building upon the six successful seasons just concluded. This partnership, which began during ...
Fendt supports Red Farmer
Fendt entered into sponsorship with the Red Farmer association in Germany. This non-profit organization efficiently coordinates cooperation between farmers and the fire brigade in the event of a fire or disaster. Large-scale forest fires in Saxony, Thuringia and Brandenburg in July 2025, floods in s...
Leadership change at Pöttinger CZ
At the end of July 2025, the head of Pöttinger’s plant in Vodňany (Czech Republic), Jindra Susolová, retires after nearly two decades in the post. She successfully led and developed the production and technology site in Vodňany since 2007. She will be succeeded by Monika Susolová. After leaving scho...
Agrifac opens facility in Canada
Agrifac, specialist in ag sprayers from the Netherlands, opened its first subsidiary in Canada. Located in Saskatoon, Saskatchewan, this new hub supports Canadian farmers with tailor-made solutions, designed to meeting their specific needs. Agrifac has been present in Canada already for over 10 year...
Reinke expands production capacity
Reinke Manufacturing, global specialist in irrigation systems, acquires Scott Specialties in Belleville, KS USA, following the orthopedic soft goods manufacturer’s decision to close. Hence, Reinke is expanding operations and extending new employment opportunities to Scott s’ workforce within its gro...
Trelleborg “Best Agriculture Tire”
Trelleborg Tires has been awarded “Best Agriculture Tire” at the 14th Prêmio Visão Agro Centro-Sul, held in Piracicaba, São Paulo, Brazil. The award was handed over to Fabio Metidieri, Director of Yokohama TWS Brazil. A example of such a tire is the TM800 Sugar Cane, developed specifically for the B...
ZWEQ revenue shows growth in 2024
Equipment supplier Zweegers Equipment Group (ZWEQ) from the Netherlands saw its net revenue rise by 10 percent in fiscal year 2024, reaching €393 million, or €474 million on a like-for-like basis, including acquisitions. Earnings before depreciation, interest and taxes amounted to €14.9 million, or ...
Yanmar and Shaktiman join forces
Yanmar Agribusiness (YAG) and Shaktiman (TATPL) have signed a Memorandum of Understanding (MOU) to establish a strategic business collaboration, aiming to expand their presence and competitiveness in the global agricultural machinery market. The MOU was signed by Mr. Mustafa Kemal Erdogan Shoshi, ...
