Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
World Agritech News
AVR strengthens UK dealer network
In order to consolidate further growth in the UK, AVR has added dealer Ernest Doe & Sons Ltd and two service points, Jackson Agri & Plant Ltd and Matt Horler Agricultural Engineering Ltd, to its local network. AVR aims to continue expanding its business in the UK market and display its full...
Amazone expands its Academy
With the opening of a new training center alongside its factory in Altmoorhausen, Germany, Amazone is setting another milestone in the development of knowledge and training. The modern building complements the existing training concept with a centrally located, technically well-equipped location wit...
Regenerative farming at Agritechnica
As climate change continues to challenge global agriculture, regenerative farming is gaining traction as a practical and adaptable approach to building climate resilience. Agritechnica in Germany, this coming November, will spotlight regenerative agriculture as a key theme, with a dedicated expert p...
Yanmar to expand Brazil operations
Yanmar plans to build a new factory in Indaiatuba, São Paulo state, Brazil, with an investment of R$ 280 million (~USD 52 million). The project, set for phased completion by 2030, will expand production capacity, integrate operations, and enhance processes to meet rising demand. The 140,000 square m...
TAFE and ICRISAT into partnership
Tractors and Farm Equipment Limited (TAFE) in India signed a Memorandum of Understanding (MoU) with the International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) to establish the “JFarm Adaptive Agriculture Research & Extension Centre” at the ICRISAT campus in Patancheru, Hydera...
Deere reports Third Quarter results
Deere & Co. reported net income of $1.289 billion for the third quarter of fiscal year 2025, ended July 27, 2025, compared with $1.734 billion for the quarter ended July 28, 2024. For the first nine months of the year, net income attributable to Deere & Company was $3.962 billion, compared w...
Brian Sorbe named president PTx
AGCO appointed Brian Sorbe as president of PTx, effective August 25, 2025. With nearly three decades of experience in precision agriculture, global sales and product development, Sorbe brings a wealth of expertise to this pivotal role. “I am pleased to welcome Brian to the AGCO team as the lea...
Yanmar expands in West Africa
Yanmar partners with Côte d’Ivoire’s ATC Comafrique to accelerate the growth of its agricultural machinery business in West Africa. As a result, the Japanese machinery manufacturer will be represented across 16 countries in this region through the ATC network. ATC Comafrique is a major automot...
Golden Fendt in Washington D.C.
AGCO’s golden Fendt 1167 Vario MT tractor was on display at the U.S. Capitol during the Great American Farmers Market, celebrating the resilience and innovation of American agriculture. The event took place from August 3 – 8. The machine features a full gold exterior, a window wrap and a Farmer-Firs...
New AGCO parts center in California
AGCO is building a new parts distribution center in Visalia, CA USA, to facilitate future growth and support Western U.S. farmers. The expanded facility will serve AGCO’s full brand portfolio, especially its rapidly growing premium Fendt brand. Located less than three miles from the current site, t...
