Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
Latest articles
LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
World Agritech News
Pöttinger keeping on track
Despite a multitude of global challenges in the ag machinery industry, Pöttinger from Austria delivered a solid result in the financial year 2024/25 (reporting date 31 July). Unprecedented economic, political, and environmental factors made business planning more difficult, although the planned leve...
AGCO Power opens new facility
AGCO Power opens new engine production facilities in Linnavuori, Finland, highlighting the importance of the circular economy in modern power generation. The investment, valued at €54 million, is part of AGCO Corporation‘s previous €70 million commitment to the Linnavuori engine plant. The new...
John Deere distribution NL secured
Following expansion to the north-east part of the Netherlands, John Deere dealer Kraakman has now implemented the nationwide coverage for John Deere Ag & Turf machinery in a timely manner. “Our aim is to become the best John Deere dealer in Europe”, says CEO Bouwe van Wijk. Earlier this year J...
Metsjö distribution in Canada
Ivarssons i Metsjö AB (Metsjö) from Sweden went into partnership with LanAgro in Ontario, Canada. The specialist in the import of Scandinavian ag machinery, will represent and distribute the portfolio of the Nordic specialist in trailers and hook lift systems in Canada. Metsjö is well-known througho...
Electric Mahindra toy farm tractor
Taking outdoor play to the next level, Mahindra Tractors has introduced a new ride-on electric toy farm tractor, designed to let children experience the joy of riding a tractor and encourage active, imaginative play. A scale replica of Mahindra Tractors flag-ship NOVO tractor series, in its distinct...
Leadership changes at Deere & Co.
Deere & Company changed its key leadership as it continues to advance its Smart Industrial Strategy to deliver intelligent, connected machines and solutions that enhance customer economic value. Three senior executives moved to new positions. “We’re focused on building an experienced, purpose-dr...
Paolo Mantovani joins BKT Europe
BKT Europe appointed Paolo Mantovani as Head OEM Industrial & OTR Europe. Thus, the European subsidiary of tire manufacturer BKT from India, accelerates its journey to become a strong global player in the Original Equipment (OE) market. With over 15 years of commercial and strategic experience a...
Delphine Guey managing AXEMA
AXEMA, trade association for the ag machinery industry in France, appointed Delphine Guey as its new Director General. She will succeed Laurent De Buyer, who will step down in early 2026 after four years in this role and more than 20 years of service to the agricultural equipment sector. Delphine Gu...
2.5 million tractors from Swaraj
Swaraj Tractors, part of the Mahindra Group, rolled out the 2.5 millionth tractor from its manufacturing facility in Mohali, Punjab. The significant milestone comes just three years after Swaraj crossed the 2 production mark in 2022, reafirming Swaraj Tractors as a fast growing tractor brand in Indi...
GUSS Automation to John Deere
John Deere acquires GUSS Automation, specialist in supervised high-value crop autonomy. The acquisition builds on an existing joint venture established in 2022 and advances John Deere’s commitment to helping high-value crop growers address their challenges around labor availability, input costs and ...
