Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
World Agritech News
MF 8S in Morocco Desert Challenge
The Massey Ferguson 8S Dyna E-Power has become the first tractor to complete the Morocco Desert Challenge. The modified tractor completed the course in 75th place out of 144 competitors in all categories and registered fourth from eight entrants in the truck category. The achievement compliments MF’...
AGCO prevails in patent dispute
The Patent Trial and Appeal Board (PTAB) of the United States Patent and Trademark Office (USPTO), decided to uphold one of AGCO’s patents for its Fendt Momentum planter range. The ruling denied Brazilian manufacturer Stara’s petition for an Inter Partes Review (IPR), which reinforces AGCO’s p...
More sugarcane by deep planting
Yanmar Agri Co. has developed deep-planting cultivation technology to improve sugarcane productivity, while minimizing environmental impact. This technology was created in collaboration with the Japan International Research Center for Agricultural Sciences (JIRCAS). Following successful research out...
Grimme upgrades two-row Varitron
Grimme introduces the new generation of its two-row, self-propelled Varitron harvester series. The optimization is focused on the new cab with a revised operating concept and various improvements, along the crop flow for harvesting vegetables and potatoes. The new clearly laid out cab features gener...
Cricket icon brand ambassador India
New Holland has signed up cricket icon Yuvraj Singh as its brand ambassador in India. This strategic partnership is in line with the brand’s ‘Asli Hero ki Asli Taaqat’ (Real Power of Real Hero) campaign, which recognizes and empowers Indian farmers. The campaign is an ode to India’s real heroes, the...
European tractor sales at 10-year low
Agricultural tractor registrations in Europe in 2024 were 8.1% lower than in 2023 and at the lowest level since at least 2014. Registrations reached a peak during 2021 and have since declined for three years in a row, dropping by 20% in that time. This appears from figures, published by European Mac...
Krone opens modern parts center
Krone has opened a modern new parts warehouse in Spelle, Germany, based on the Efficiency Transport (ET) warehouse strategy. Logistics and supply chain management are closely interlinked to make the entire flow of materials and information as efficient as possible. The new warehouse stores more than...
BKT earns GEEF safety award
Tire manufacturer Balkrishna Industries Ltd. (BKT) has been honored for its Waluj plant in India with the prestigious GEEF Global Safety Award 2025, in the Gold category for the tire manufacturing industry. The award, which was granted by the Global Energy & Environment Foundation (GEEF) during ...
Fendt restructures full line portfolio
The full line program has been a central component of the Fendt strategy for many years. In order to optimize this strategy, the AGCO subsidiary is transforming its existing business model into a partner program for telehandlers and loader wagons. Strautmann will become a new preferred partner. R...
Partnership in hay and forage
CNH and Maschio Gaspardo enter into a new cooperation and licensing agreement for the distribution and supply of New Holland branded mowers, mower conditioners, tedders and rotary rakes in Europe*, including parts supply and service. The aim of this new partnership, which will handle the distributio...
