Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
World Agritech News
25 years Gromax Agri Equipment
Gromax Agri Equipment Ltd. (previously Mahindra Gujarat Tractor Ltd.), a joint venture between Mahindra & Mahindra Ltd. and the Government of Gujarat celebrated its 25th anniversary, marking a significant milestone in the tractor makers journey towards empowering Indian farmers with affordable m...
BKT strengthens marketing in USA
BKT Tires has appointed Anette Sklarz Justice as Head of Marketing at BKT USA. The company thereby pursues its commitment to enhancing brand recognition in the U.S. market. Bringing in over five years of marketing experience, primarily in the HVAC manufacturing industry, Anette Sklarz Justice will l...
Amazone targets sustainable growth
The Amazone Group in Germany reached a turnover of 763 million euro for the 2024 financial year. This corresponds to a decrease in sales of 10.4% compared to the previous year, in which a record high of 852 million euro was achieved. Yet, the Group’s performance in the market was above industr...
Disco time at Claas in Bad Salgau
The Claas site in Bad Saulgau, Germany, recently celebrated production of the 250,000th Disco mower. It rolled off the production line, hot on the heels of the launch of a new generation of front mowers featuring a new design and, for FRC models, the optional double roller drive. “Front mowers play ...
More AVR potato harvesters to India
Agristo Masa from India and AVR from Belgium are strengthening their cooperation with a new investment intent. Stefan Top, Managing Director of AVR and Agristo Masa signed an agreement for the purchase of two more AVR potato harvesters within the next two years. The deal was signed during the recent...
Mechan Inernational expands in Italy
Netherlands based Mechan International acquired the majority of the shares in Busato Macchine Agricole Srl, ag machinery dealer in the Veneto region of Italy. This acquisition marks a next step in Mechan International’s strategy to expand its presence across Europe. Founded in 1973 by Duilio Busato,...
Yamaha into ag machinery market
Yamaha Motor Co. has launched Yamaha Agriculture, a new company focused on delivering autonomous equipment and AI-powered digital solutions. Yamaha Agriculture starts with the strategic acquisition of “Robotics Plus” from New Zealand and “The Yield” from Australia. Aim of Yam...
OutRun awarded Davidson Prize
OutRun, the first commercially available autonomous retrofit grain cart solution from PTx Trimble, has been awarded the Davidson Prize at Commodity Classic 2025 in Denver, Colorado, USA. The award, presented by the American Society of Agricultural and Biological Engineers (ASABE) and the Association...
Women make the difference
The Udaiti Foundation in India has released a study, showcasing the progress made by Mahindra’s Swaraj Division and Swaraj Engines Limited (Swaraj) in fostering gender diversity on manufacturing floors. The study highlights the efforts of Swaraj in increasing women representation, growing from just ...
Italian Tractor Driver of the Year 2025
The “Tractor Driver of the Year” competition continues to attract professionals from across Italy. This year, 50 skilled tractor drivers gathered to put their abilities to the test, demonstrating expertise in handling agricultural machinery while also evaluating the performance of Trelleborg Tires i...
