Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
Latest articles
LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
World Agritech News
Agritechnica Asia is approaching
Held in Vietnam for the first time, the fifth edition of Agritechnica Asia will take place in Ho-Chi-Minh City on 12-14 March 2025, co-located with the HortEx horticulture trade fair. With more than 200 regional and international exhibitors signed up, Agritechnica Asia 2025 displays solutions for Vi...
Kaweco silage wagons to Krampe
At the end of 2024, Kotte Landtechnik in Germany took over all production rights as well as the service and spare parts business of long-established Dutch manufacturer Kaweco. In addition, Krampe, producer of wagons, trailers and container systems has acquired all rights to the Radium silage transpo...
Josef Mayer managing Fendt R&D
Dr. Josef Mayer will take the position of Vice President and Managing Director for Research and Development, heading up the entire development division for Fendt. He will succeed Walter Wagner, who will retire at the end of March after more than 36 years at Fendt. In his new role, Dr. Josef Mayer wi...
John Deere partners with Drive TLV
John Deere enters into strategic partnership with Drive TLV, a smart mobility innovation hub in Tel-Aviv, Israel. This collaboration aims at accelerating technological advancements in autonomy, advanced sensing, manufacturing, cybersecurity, connectivity, electrification, and more. Companies working...
Orange growing with New Holland
New Holland and dealership Equagril held a symbolic handover of 50 tractors to orange producer Prat’s during the recently held Rural Coopavel tradeshow, in Cascavel , Parana (PR) Brazil. Prat’s is one of the largest citrus companies in Paraná and owner of the Prat’s juice brand. In total...
Wheel and tire fitting together
In the off-highway machinery industry, the relationship between wheels and tires is often overlooked, despite playing a crucial role in machine performance and safety. Trelleborg Tires offers integrated wheel-tire solutions for optimum performance in the field. While tires usually tend to capture mo...
AGCO Power partners with university
AGCO Power in Finland is collaborating with the University of Vaasa to establish a research and competence center for engine technology. Common objective is to expand low-carbon energy solutions for off-road heavy equipment. The research environment to be introduced in early 2026, will enable collab...
50 years New Holland Braud
New Holland Braud, producer of grape and olive harvesters and straddle tractors, celebrates its 50th anniversary. This goes along with a two-year factory warranty for the full line of machines as standard, across European markets. With many vineyard and olive grove owners using New Holland Braud str...
New leadership at CEMA comittee
The Strategic Committee of European Agricultural Machinery Association CEMA, has elected Giulia Catini (CNH) as Chair and Mark Moore (AGCO) as Vice-Chair. The Strategic Committee advises the CEMA Board of Directors on policy developments, assessing policy options and anticipating challenges related ...
Vredestein Traxion on Deutz-Fahr
SDF Group from Italy has selected Vredestein Traxion tyres as original equipment (OE) for its range of Deutz-Fahr Series 6 tractors. From the first quarter of 2025, all Series 6 models – including the 6160, 6170, 6180, 6190, 6210, 6230 and 6230HD as well as the 4 cylinder versions 6160.4 and 6170.4 ...
