Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
Latest articles
LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
World Agritech News
CNH Industrial wins sustainability award
CNH Industrial received a 2022 Manufacturing Leadership Award for outstanding achievement in the Sustainability Leadership category, which honors manufacturers that are shaping the future of the sector through digital transformation. This is the third consecutive year that the company has earned rec...
AgroVario to distribute Fendt in Hungary
In order to drive forward the introduction of the Fendt full line program in Hungary, the new sales company AgroVario Kft. was founded by the Hungarian agricultural machinery dealer Axiál Kft. This company will exclusively offer Fendt combines, balers, mowers, tedders and rakes, loader wagons, self-...
“Mr. Kverneland Mechatronics” retires
Ton van der Voort van der Kleij retired on the 1st of July, after a successful career at Kverneland Group. After 43 years in the business, he handed over the reins of Kverneland Mechatronics. Ton van der Voort van der Kleij is a well known person in the precision farming business. He started as Proj...
Case IH Coffee Express 200 launched in Angola
Angolan coffee growers now have access to a coffee harvesting machine thanks to the availability of the Case IH Coffee Express 200 Multi harvester. Thirty-five farmers from coffee growing regions in Angola, as well as from Ethiopia, recently attended the launch of Case IH’s self-propelled coffee har...
“Agritechnica Asia live” is approaching
From 24-26 August, Agritechnica Asia Live 2022 will be held in Can Tho City, Vietnam. At Agritechnica Live, machinery will be demonstrated in the field. Concurrently there’s an exhibition with a seminar programme. The previous edition was held in Myanmar, which attracted visitors from across South E...
Modern Case IH plant in China hosts visitors
More than 90 people, including the head of the Heilongjiang Agricultural Mechanization Technology Promotion Station, Mr Guo Xuefeng, and deputy head, Mr Tang Yuntao, have visited the CNH Industrial manufacturing facility in Harbin, China. They checked out some new products from Case IH. The Harbin f...
‘Open house’ marks 75 years of Steyr
The first open house event since 2013 at the Steyr tractor plant has seen more than ten thousand visitors descend on the St. Valentin factory in Austria for Steyr@Home 2022, to enjoy tours of the production facilities, a huge display of ‘oldtimer’ tractors and a glimpse into developments for the fut...
Weaker business in Europe, but stable outlook
The general business climate index for the agricultural machinery industry in Europe, has continued to decrease slightly after its sharpest drop since the crash in the wake of COVID 19, but is in total still holding at a positive level. In June, the index decreased from 16 to 13 points (on a scale o...
CNH strongly focuses on sustainability
CNH Industrial has redoubled its commitment to a more sustainable future, as evidenced by the sixth edition of A Sustainable Year which highlights a selection of sustainability initiatives accomplished in 2021. It complements the earlier publication of the 2021 Sustainability Report, providing a rea...
Gaalooge new Case IH distributor in Somalia
CNH Industrial has signed an import and distribution agreement with Gaalooge Farming & Livestock Cooperative for Case IH products in Somalia. For the first time in recent history, this allows the farming business access to modern agricultural machinery, which is vital to rebuilding the country. ...
