AGCO wins Red Dot design concept award

AGCO Corporation is honored to receive the Red Dot best of the best award in the “Interaction and UX” category with its digital design concept, the AGCO 3D Product Advisor. “This award is a tremendous honor that recognizes one of the innovative solutions that AGCO offers to the world’s farmers,” said Eric Hansotia, Chairman, President […]

By Redazione

AGCO Corporation is honored to receive the Red Dot best of the best award in the “Interaction and UX” category with its digital design concept, the AGCO 3D Product Advisor.

“This award is a tremendous honor that recognizes one of the innovative solutions that AGCO offers to the world’s farmers,” said Eric Hansotia, Chairman, President and CEO of AGCO Corporation. “Creating digital solutions that maximize value while improving long-term sustainability is core to our farmer-first strategy.”

Developed in collaboration with farmers around the world, the AGCO 3D Product Advisor sets new standards in digital product visualization while reducing complexity, increasing farm productivity, and generating sustainability impacts. Unity Technologies and Infosys Consulting were key partners in developing this solution.

Highlights

McCormick unveils new X8, X7 and X6 tractors for EIMA 2026

McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...

MF 7S MARK 2, the future of Massey Ferguson tractors

Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...

Related articles