Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
World Agritech News
Escorts Ltd officially named Escorts Kubota Ltd
In November 2021, Kubota from Japan and Escorts from India announced closer cooperation and an increase of the Kubota stake in Escorts. As a result, the official name of the company has changed into “Escorts Kubota Limited” as of last June. Escorts and Kubota Corporation, Japan (“K...
Case IH hosts training in South Africa
Case IH recently hosted an international Product Training Camp for dealer principals, salespeople and key-account customers from the Africa and Middle East region. The two-day training session, which took place in early June, was held in Bothaville, South Africa. Altogether 42 participants from 21 c...
300,000 Mahindra tractors from Telangana plant
Mahindra Tractors rolled out its 300,000th Telangana-made tractor from the company’s tractor manufacturing facility in Zaheerabad, India. Mahindra is the world’s largest tractor manufacturer by volume. The 300,000th Telangana-made tractor was rolled-out in the presence of Sri. K Taraka Rama Rao, Min...
Kenya enhances mechanization in agriculture
The population of Kenya has gone up from 16 to 55 million in just 40 years, with a cultivable surface area of no more than 20% of the national territory. Mechanization to improve land productivity and make better use of the few available water resources is crucial. The EIMA tradeshow in Italy plays ...
Short-term business expectations improving
The general business climate index for the agricultural machinery industry in Europe has risen slightly for the first time since its sharp decline in the course of the Russian war against Ukraine. In particular, expectations for the coming six months have improved again, according to CEMA, the Europ...
Case IH trains Balkan orchard farmers
Case IH has been running an innovative mechanisation and training initiative to support orchard farmers in Bosnia and Herzegovina, as part of their Sustainable Development Initiative. The program included a visit by 10 participating customers to the Case IH European headquarters and tractor plant at...
Monarch Tractor teaming up with Einsite
Monarch Tractor, maker of the first fully electric, driver-optional smart tractor, is expanding its footprint into India with the opening of its first office in the city of Hyderabad. They have entered into a technology agreement with AI and machine vision analytics startup Einsite from India. The E...
AGCO wins Red Dot design concept award
AGCO Corporation is honored to receive the Red Dot best of the best award in the “Interaction and UX” category with its digital design concept, the AGCO 3D Product Advisor. “This award is a tremendous honor that recognizes one of the innovative solutions that AGCO offers to the world’s farmers,” sai...
MF celebrates 175-year anniversary
AGCO Corporation proudly celebrates the 175th anniversary of its Massey Ferguson brand. As the first company to sell agricultural products on a global scale, Massey Ferguson has provided mechanized solutions for generations of farmers. The brand celebrates this milestone anniversary with a renewed ...
New Holland expands in Brazil
New Holland Agriculture, in partnership with Parecis Máquinas Agrícolas, is expanding its dealer network in Mato Grosso, the main grain producing state in the country. The CNH Industrial brand will open two new dealerships in Nova Maringá, in the central region of the state, and in Comodoro, in the ...
