Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
Latest articles
LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
World Agritech News
Felecia J. Pryor joins Deere & Company
Felecia J. Pryor joins Deere as Senior Vice President & Chief People Officer. She is a member of the senior management team and has responsibility for the company’s human resources, labor relations, enterprise security, aviation, and brand and communications functions. Pryor joins Deere with nea...
Claas builds Xerion limited anniversary edition
When the Xerion was launched on the market 25 years ago, Claas set new standards in terms of multifunctionality and versatility in high-horsepower tractors. To celebrate this anniversary, together with its sales partners and customers, Claas has introduced a limited special edition of this remarkabl...
Case IH safeguards Thai sugarcane harvest
A Case IH Austoft sugarcane harvesting parts expo, including training program was held in Thailand. As a result, customers are prepared for a trouble free upcoming harvesting season with genuine parts and proper maintenance. For the 58 sugar mills in Thailand, it’s vital that harvesting equipment i...
Kubota celebrates century of engine production
Kubota Corporation celebrates the 100th anniversary of their engine business. At this occasion the company launched the special “Kubota Engine Discovery 100th Anniversary” website. Since it began production of the Agricultural Oil Engine Type A in 1922, Kubota has continued to deliver engines as pow...
Fendt getting foothold in South Africa
When AGCO Africa launched the Fendt IDEAL combine harvester range in South Africa last year, well-known Sasolburg farmer Tharina Terblanche knew this was the machine she had been looking for. Two machines have made their debut on the farm meanwhile, as well as Fendt and Valtra tractors. The Fendt ID...
John Deere invests in Hello Tractor
Deere & Company has made a minority investment in Hello Tractor, an ag-tech company based in Nairobi, Kenya. Hello Tractor connects tractor owners with smallholder farmers in Africa and Asia through a farm-equipment-sharing app, which allows farmers to track and manage their fleet, book customer...
Trelleborg wins ag tire award in Brazil
Trelleborg Wheel Systems (TWS) gained the “Visão Agro Centro-Sul” award for “Best Agricultural Tire” in Brazil. TWS was recognized for its excellence in tire solutions that help farmers increase productivity while reducing costs in their farming operations. The award ceremony was held in...
Paolo Rivolo business director southern Europe
Paolo Rivolo has been appointed to lead the southern Europe business area for Case IH and Steyr, with additional responsibility for key accounts in the region. Mr Rivolo moves across to his new position from within CNH Industrial, the parent company of Case IH and Steyr. His previous role was based ...
Novag establishes subsidiary in Germany
French agricultural machinery manufacturer Novag founds its first sales and service subsidiary in Germany. R&D and production will remain at the main site in Fressines, France. Sales and Customer Services however, will gradually transfer to Novag GmbH in Hanover. All customers and partners world...
AgXeed to Czech Republic
AgXeed, manufacturer of the AgBot autonomous farming robot, further expands its international distribution network. Agri-Precision will start as distribution and service partner of the company in Czech Republic. When selecting distribution partners, AgXeed’s top priorities are comprehensive se...
