Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
Latest articles
LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
World Agritech News
Josh Jepsen new CFO Deere & Co.
The Board of Directors of Deere & Company elected Josh Jepsen, 44, as Senior Vice President and Chief Financial Officer (CFO), effective September 16. Jepsen is succeeding Raj Kalathur, who will continue as President, John Deere Financial, and Chief Information Officer. Jepsen has been with Deer...
Trimble acquires Bilberry
Trimble has signed a definitive agreement to acquire privately-held Bilberry, a French technology company specializing in selective spraying systems for sustainable farming. Combining the technology and strengths of both companies will enable the development of new selective spraying solutions for f...
Versatile to use Cummins hydrogen engines
Cummins Inc. and Buhler Industries Inc., tractor manufacturer under the Versatile brand, have signed a letter of intent and plans to integrate Cummins 15-liter hydrogen engines in Versatile’s equipment. Thus, both companies contribute to decarbonization of the agriculture market. Versatile is a long...
Japanese MSK paints MF 7718 S jubilee edition
With the striking paint work of this “MF 7718 S Ghost”, distributor MSK Farm Machinery of Massey Ferguson in Japan, celebrates its 50th anniversary. At the same time, the company takes the opportunity to celebrate the 175th anniversary of MF. The MF 7718 S Ghost is the only tractor, painted in Candy...
Yokohama new plant in India starts production
Yokohama Rubber Co. commences production at its Visakhapatnam plant in India. The new plant was built to expand production capacity of Yokohama Off-Highway Tires (YOHT), a Yokohama Rubber Group company engaged in the manufacturing and sale of off-highway tires (OHT). The new plant was originally sch...
U.S. singer Luke Bryan markets Fendt popcorn
AGCO Corporation and country music superstar Luke Bryan will introduce on August 25 Fendt & Luke Bryan’s Boldly Grown Popcorn, a limited-edition packaged snack made with the help of a few farmer friends from Merritt Pop Co. When he isn’t performing sold-out concert tours, recording chart-topping...
Another Red Dot Design award for Steyr
Steyr, European tractor brand of CNH Industrial, has been awarded the 2022 Red Dot Design award in the Design Concept category for its “Hybrid Drivetrain Konzept”, a hybrid diesel-electric drive system conceived to power lightweight, high-horsepower tractors. The Steyr Hybrid Drivetrain Konzept was ...
Trimble Ventures invests in Sabanto
Trimble Ventures, Trimble’s corporate venture capital fund, invests in Sabanto, Inc., a U.S.-based startup agricultural technology company. Sabanto is focusing on autonomous workflows throughout the farming cycle, being offered as Farming as a Service (FaaS). The investment supports Trimble Ventures...
Robert Vermeer passes away
Robert “Bob” Lee Vermeer, passed away at 78 years old on August 17, 2022. For many years, Bob was known as CEO and later chair of the board of U.S. based Vermeer company. Born in Oskaloosa, Iowa, Bob grew up on a family farm near Pella. He was the son of Gary Vermeer, founder of […]
Fliegl to continue Cargos production
Last April, Claas announced to discontinue production of the Cargos silage and loader wagon. Fliegl has now taken over the rights to build these wagons. The name Cargos will be maintained and the various types will continue to be built as before without any significant changes. By adding these wagon...
