Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
World Agritech News
EIMA trade show is approaching
As the event draws nearer, the calendar of events and in-depth themed discussions taking place at the exhibition centre in Bologna, Italy, is taking shape over five days from 9 to 13 November. The 45th edition of EIMA promises to be rich in content. In addition to workshops, conventions and seminars...
John Deere to join SATCOM
Deere & Company has issued a satellite communications (SATCOM)-focused request for proposals to secure a solution that will further connect its fleet of intelligent machines. This will enhance the satellite connectivity that Deere is already delivering to its customers today, and is a critical s...
New Holland and Citrosuco work together
New Holland Agriculture and Citrosuco, Brazilian giant in the citrus industry, signed a technical cooperation agreement. The cooperation refers to projects of mutual interest for the development of products and technical solutions. The partnership was signed in the presence of the world president of...
Renewed SIMA show is on its way
After more than two years, the international SIMA trade show will open its doors again from November 6-10 in the Paris Nord exhibition centre in Villepinte, Paris, France. The show is celebrating its 100th anniversary and moves into a new way. “This revisited SIMA show has been extended with new app...
Deere invests in Kreisel Electric
Deere & Company takes a next step in meeting the growing demand for batteries as a sole- or hybrid-propulsion system. In addition to the Kreisel production facility in Austria, John Deere is making an immediate investment in two additional locations to increase the production capacity expansion ...
Swaraj produced 2 millionth tractor
Swaraj Tractors, part of Mahindra Group, rolled out its two millionth tractor from the company’s plant in Mohali, Punjab, India. This milestone is a testament to the customers’ confidence in and continuation of the Swaraj brand. Mr. Harish Chavan, CEO, Swaraj Division, M&M Ltd rolled out the tra...
New Kverneland website is live
Kverneland, producer of agricultural implements and software solutions, has launched a brand new website. With the new design, visitors can easily access and navigate the product information on ien.kverneland.com. The fresh new look includes upgraded page layouts and a modernised navigation menu wit...
CNH Industrial wins AB 2022 awards in Brazil
Innovation that transforms, connects people, technologies and everyday practices. Through this approach, CNH Industrial gained the AB 2022 Award in two categories: “Collaborative Innovation”, with a project developed in partnership with Raízen, and “Disruptive Technology”, fo...
Ploeger Oxbo unifies under Oxbo brand
Ploeger Oxbo Group globally adopted the Oxbo brand across its product portfolio. For many years Ploeger Oxbo Group delivered its products under the brand names Oxbo, Ploeger, Bourgoin and FMC. Going forward, these brands are now united under one single brand name. Unifying under the Oxbo brand...
MF Brazil builds 35X limited edition
Massey Ferguson is celebrating its 175th anniversary in 2022. At this occasion, Massey Ferguson in Brazil is building a limited edition of 100 units, of the iconic 35X model in its plant in Canoas, Rio Grande do Sul. The MF 35X model was introduced in 1962, exactly 60 year ago. This was an upgrade o...
