Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
Latest articles
LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
World Agritech News
DLG appoints two new CEO’s
DLG (German Agricultural Society) appointed Dr. Lothar Hövelmann as CEO of DLG e.V. and Freya von Czettritz as CEO of DLG-Holding GmbH. With the new dual leadership, DLG is confident to be well positioned for the future. Dr. Hövelmann succeeds Dr. Reinhard Grandke, who earlier this year announced hi...
New Holland redefines Guardian sprayer
New Holland North America is redefining its lineup of SP310F, SP370F and SP410F Guardian front boom sprayers, to feature new technological and precision capabilities. These sprayers integrate the advanced precision technologies from Raven with the high horsepower and large tanks. “The advancements m...
Potato Europe concluded successfully
The Potato Europe trade fair, which took place on 7 and 8 September, at the Rittergut Bockerode Estate in Springe-Mittelrode near Hanover, Germany, has confirmed its role as the international venue for potato professionals after a hiatus due to the pandemic. With 8,000 visitors from 65 countries, th...
Brad Crews retires from CNH Industrial
Brad Crews, President North America for CNH Industrial, is about to retire. Mr. Crews is a longstanding member of the company’s Senior Leadership Team and is also the leader of the North American Agricultural Segment. During 2023, Brad Crews will focus on a new role, supporting Derek Neilson, Pres...
Record turnover Pöttinger in fiscal year 21/22
Family-owned company Pöttinger from Austria has once again achieved record turnover in the financial year 2021/22. During another challenging business year (01 August 2021 to 31 July 2022), turnover increased by 25 percent to EUR 506 million. This represents an increase of a staggering EUR 101 milli...
Vantage AM to distribute Robotti in France
Precision farming techniques and robotics are a perfect match. This is why Agrointelli has partnered up with a number of companies, who have specialized in precision agriculture. Now, French Vantage Atlantique Méditerranée (AM) is joining the Robotti team, being the fourth representative from the Tr...
Kubota releases electric tractor in Europe
Kubota releases a limited number of the LXe-261 compact electric tractor in Europe. The tractor will be made available for a long-term rental service for local municipalities in Europe starting in April 2023. Kubota advocates carbon neutrality by 2050 in the Environmental Vision that it announced in...
Agritechnica Asia Live concluded succesfully
Held in Can Tho, Vietnam last August, Agritechnica Asia Live, a 20-hectare outdoor event combining field demonstrations, exhibition and conference program, successfully concluded. The event attracted almost 4,000 farmers, traders, scientists and politicians. Demonstrating solutions suitable for the ...
New Holland into finance program in Thailand
New Holland Agriculture has gone into an agreement with Srisawad Corporation Public Company Limited (“SAWAD”) to offer a retail finance program to the brand’s customers in Thailand. The finance program, to be fully operational from September 2022, will be staffed by SAWAD, which will work closely wi...
BKT goes into rugby sponsoring
Tire brand BKT becomes Title Sponsor of the United Rugby Championship (URC) until 2025 in the northern hemisphere of the world, and alongside Vodacom, the league’s Title Partner in South Africa. The league will be known as the ‘BKT United Rugby Championship’. The news follows on from the league’s re...
