AGCO to showcase new products again at World Ag Expo

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AGCO’s exhibit at World Ag Expo 2022 will feature new products and interactive demonstrations. On display will be the new WR Series Windrower from Hesston and many products not seen before seen in Tulare, including Massey Ferguson’s 8S Series tractor, the interactive FendtONE Experience Center, and a wide array of tractors and Ride & Drive opportunities.

AGCO’s exhibit at World Ag Expo 2022 will feature new products and interactive demonstrations. On display will be the new WR Series Windrower from Hesston and many products not seen before seen in Tulare, including Massey Ferguson’s 8S Series tractor, the interactive FendtONE Experience Center, and a wide array of tractors and Ride & Drive opportunities.

After a digital-only show in 2021, the 55th World Ag Expo is “Back in AgTion” this year and will feature more than 95 special events, seminars, equipment displays, and livestock demonstrations.

“We’re excited to be back in Tulare this year,” said Darren Parker, AGCO’s vice president of Massey Ferguson NA. “Shows like World Ag Expo provide critical opportunities for farmers to share their needs and learn how equipment make their operations more efficient and profitable.”

AGCO’s large and dynamic booth fits prominently in the show’s proceedings and will feature new equipment and interactive experiences from across its brand lineup that make it a must-see stop for all attendees:

  • Massey Ferguson 8S Series Tractor opens a new era for Massey Ferguson’s storied brand and World Ag Expo attendees will be the first on the West Coast to see it. The 8S project began from a blank page and built a complete farming solution based on a “Voice of the Customer” study, which included one-on-one interviews with operators around the globe. The result is a powerful tractor with a spacious cab, less noise and vibration, and better visibility for more productive operations.
  • Hesston WR Series Windrower by Massey Ferguson: debuting at World Ag Expo! Hesston’s hay and foraging solutions have longstanding history across the United States and attendees will be the first to see the new WR Series self-propelled windrower. Larger fuel capacity and hydraulic efficiencies means the new WR Series offers more uptime, more power, and more comfort to maximize hay production and quality. The WR Series is a smarter, more powerful way to better hay.
  • New to World Ag Expo is FendtONE Mobile Experience Center, an innovative digital experience that educates farmers on the capabilities of Fendt’s latest technology and equipment. The customized platform offers multiple interactive displays that highlight Fendt tractors, combines, planters and application machinery, including informative video, customer experiences, and benchmarking results. Highlight of the experience is a complete and fully-functional FendtONE cab for visitors to operate and gain a unique hands-on user experience. The FendtONE Experience Center will be open for all attendees to enjoy.
  • Fendt’s Ride & Drive experience at WAE will provide hands-on opportunities of some of its newest tractors. The Fendt 700 will feature its innovative CargoProfi loader for demonstrations and the new 1167 Vario MT and 942 Vario will be available for attendees to experience the latest in Fendt cab technology, operator ergonomics, and high-end features and capabilities.
  • Massey Ferguson Ride & Drive and Backhoe Challenge: These popular hands-on events return with GC backhoes, CUE tractors, and ground tools and implements. Attendees will be able to dig, scrape, blade and have fun experiencing the usefulness of the compact utility lifestyle!


Both Fendt and Massey Ferguson will showcase tractors and implements that are suitable for the vineyards, orchards, and produce operations in the western US. Many Fendt tractors displayed will be new to World Ag Expo attendees and range from the FT 300 Vario’s 113HP to the FT 1167 Vario MT’s staggering 673HP.

Massey Ferguson’s lineup will vary from the compact GC1700 all the way up to the new 8S Series tractor and the 8700 S workhorse.

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