Clean Seed entered into a commercial dealer and distribution relationship with Wetaskiwin Co-op (“Wetaskiwin”), under which this co-op will promote and sell Clean Seed’s Mini-MAX SMART Seeder in Central Alberta, Canada.
The relationship introduces the Mini-MAX seeder to Wetaskiwin’s established agricultural customer base. It advances Clean Seed’s strategy of bringing its precision seeding technology to market through partners with existing producer relationships.
Wetaskiwin is a long-standing, locally owned agricultural cooperative serving farmers throughout Central Alberta and is a member-owner of Federated Co-operatives Limited (“FCL”), one of Canada’s largest and most established co-operative organizations. Wetaskiwin will promote the SMART Seeder Mini-MAX to its agricultural customers this fall in Central Alberta.
In collaboration with Wetaskiwin, Clean Seed will attend the Agri-Trade Equipment Expo at Westerner Park in Red Deer, Alberta. According to the organizer, Agri-Trade brings together more than 32,000 agricultural buyers and over 500 exhibitors.
Federated Co-operatives Limited is a second-tier cooperative owned by more than 150 independent retail cooperatives across Western Canada, one of which is Wetaskiwin. Together, FCL and its member cooperatives form the Co-operative Retailing System, a large Western Canadian network serving more than two million members through more than 1,600 locations.
FCL supports its member cooperatives across a broad range of sectors, including agriculture, food, energy, home and building supplies, through purchasing, distribution, manufacturing, marketing and other business services.
Clean Seed views Wetaskiwin as an opportunity to establish a Canadian commercial presence for the Mini-MAX within the Co-operative Retailing System. Successful local equipment adoption with Wetaskiwin could lead to dealer arrangements with other member cooperatives, creating potential for market development beyond Central Alberta.
