Maschio Gaspardo recently inaugurated a new Full Line store in Slovenia. This new concept is entirely dedicated to marketing the complete range of Maschio Gaspardo branded equipment, a strategic initiative aimed at consolidating the Group’s presence in important and expanding markets.
The Full Line Store project introduces a mono-brand model dedicated to the Maschio Gaspardo range, bringing together a showroom, training rooms, a workshop, a spare-parts hub and an AR station to explore new products in close cooperation with local partners. After the opening in León (Spain) in 2024, the model continued its expansion with new locations in Voklo-Šenčur, near Ljubljana (Slovenia), and Mortara (Pavia, Italy). A new opening in Italy is planned by the end of 2025, and another in the United States at the beginning of 2026. Further stores are in development across Europe, with the goal of increasing dealer specialization and taking the customer experience to the next level. For Maschio Gaspardo, this is a broad-ranging project destined to develop internationally.
This new distribution model represents a new way to bring the brand and its entire range into close contact with today’s farmers, who are increasingly looking not only for quality and productive machines but also for consultancy, training, and assistance services of a high level.
360 degree experience
The Full Line store is a single-brand point of sale model dedicated entirely to Maschio Gaspardo, designed to offer farmers a 360° experience. The store was designed by a team of architects to ensure a welcoming and professional environment, with indoor and outdoor spaces dedicated to the showroom, a hospitality area for welcoming and training, an area for spare parts and technical assistance. Finally, there is an area dedicated to augmented reality that allows visitors to interactively explore the latest Maschio Gaspardo innovations, making the experience even more immersive.
In the store, customers will have access to the complete range of full line equipment for soil working, seeding, fertilization, crop treatment, green maintenance, and haymaking, benefiting from specialized after-sales service and expert advice. It is a reference point for farmers, offering them the opportunity to find all Maschio Gaspardo equipment and services in one place.
The Full Line Store allows Maschio Gaspardo to directly present their entire product range, integrating technology, operational efficiency, and construction quality into a customer-centric experience. The concept is based on three fundamental pillars – product quality, service excellence, and delivery capability, when and how farmers need it.
