New Holland expands in Brazil

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New Holland Agriculture, in partnership with Parecis Máquinas Agrícolas, is expanding its dealer network in Mato Grosso, the main grain producing state in the country. The CNH Industrial brand will open two new dealerships in Nova Maringá, in the central region of the state, and in Comodoro, in the west, close to the border with Rondônia.

The two dealerships will be officially inaugurated on July 12 (Comodoro) and July 14 (Nova Maringá), and will join the other four Parecis stores in Mato Grosso.

The new dealerships have an innovative concept, further enhancing customer experience by focusing on comfort, ease of service, technology, and sustainability. They are more integrated, intelligent, and multi-functional, raising the standard of service for the entire chain. The units are customized, digital, and regionalized, with optimization of resources and adjusted to the needs of the region. In addition, they are more energy efficient, using more sustainable materials in their construction.

“Mato Grosso is strategic for the agribusiness of the country, due to the volume and diversity of its agricultural production. With these two new dealerships we will strengthen our position in the region and be ever closer to our customers, taking New Holland’s sales and after-sales to more farmers,” says Rafael Miotto, vice president of New Holland Agriculture for Latin America.

According to Flavio Mazetto, Director of Network Development, Project Management and Business Innovations for Latin America, the partnership that the brand has had with Parecis since 2009, with four other units already installed in Tangará da Serra (headquarters), Campo Novo do Parecis, Sapezal and Diamantino, is a guarantee for customers to have full service in the region.

According to Paulo Fernando Bruçó, commercial director of Parecis Máquinas Agrícolas, the new dealerships are smaller, but the structure is more functional and optimized, such as the workshop part. “We kept the standard of service that made us win the title of blue belt dealer”, he adds.

The regions of Comodoro and Nova Maringá have very diverse customer profiles, as Bruçó explains, ranging from small to large producers. Main crops are soybean, corn and cotton, in addition to raising cattle. According to Bruçó, this diversity should require the complete New Holland portfolio, from small tractors to large harvesters, planters and sprayers, as well as digital agriculture solutions.

“We are sure that Parecis’ expertise will contribute to increase our market share in the region. Today we have more than 220 stores throughout the five regions of the country and we will continue to expand, growing in a safe and sustainable way,” Paulo Máximo, Commercial Marketing Director of New Holland Agriculture for Latin America concludes.

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