Kverneland to acquire ROC

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Kverneland Group and Kubota Corporation are entering the growing market for mergers in hay and forage harvesting, by acquiring 80% of the shares in ROC from Italy.


Kverneland Group, an international company developing, producing and distributing agricultural machinery and services, announced that it has signed an agreement to acquire 80% of the shares in the ROC Company, producer of mergers located in Italy.

Mr. Shingo Hanada (President & CEO of Kverneland Group) is pleased to confirm that the ROC Company is further strengthening Kverneland – and Kubota Group’s strategic commitment to hay and forage harvesting, by adding the important merger product line and achieving synergies between the companies.

Further, Mr. Hanada is stating that the ROC distribution partners and customers are an important asset, and he confirms the continuation of the ROC brand and its distribution.

Both the current owners of the ROC Company, Mr. Denis Ubaldi and Mr. Raffaele Ubaldi, are continuing their roles in the company after the transaction.

The Ubaldi brothers: “We see great opportunities and synergies in becoming part of Kverneland- and Kubota Group. Being part of this Group with a strong global footprint offers important strengths in many areas such as product development, manufacturing and not least in the important further digitalisation of farming systems and solutions”.

Furthermore, the Ubaldi brothers are convinced that this deal will further strengthen ROC and its ability to grow and deliver attractive products, solutions, and support to their distribution partners and customers.

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