Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
Latest articles
LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
World Agritech News
MF brand dispute continues
Earlier this year, AGCO announced to end the agreement with TAFE from India for the production, marketing and use of its Massey Ferguson brand in India and other parts of Asia. Currently this matter is still in court. AGCO remains steadfast to own and protect its MF brand in India, as stated below. ...
Deere & Co. reports 2024 results
Deere & Company reported net income of USD 1.245 billion for the fourth quarter ended October 27, 2024, compared with net income of USD 2.369 billion for the quarter ended October 29, 2023. For fiscal-year 2024, net income attributable to Deere & Company was USD 7.100 billion, compared with ...
Nokian adds new Soil King VF sizes
Nokian Tyres has added three new sizes to its Soil King VF tire range. Providing high performance for demanding agricultural tasks, the new sizes (VF650/65R42, VF540/65R30 and VF600/60R30) are common in mid-horsepower tractors in the 200–275 hp range. The Soil King VF series with Flexforce VF techno...
DLG manager int. dealer relations
The DLG (German Agricultural Society) has appointed Ralph Königs as Manager of ‘Business Segment Dealer’, a newly-created position that has been set up to fill the needs of global agricultural machinery dealer organizations for international meeting places that offer tailored information and network...
John Deere and Dinamica teaming up
John Deere and Dinamica Generale entered into a strategic partnership on precise feeding technology. Also Dinamica Generale has become the first strategic partner for the Milk Sustainability Center. As the dairy and beef industry further evolves towards data driven decision making, precise feeding t...
Amazone towards one brand identity
As part of its brand strategy, the Amazone Group is changing the design of its groundcare and hoeing divisions over to the colour combination of green and orange. Thus, Amazone is continuing the standardisation of its differing colour schemes within the different divisions of the company. All produc...
Elio Bartoli president Yokohama TWS
Yokohama TWS appointed Elio Bartoli as its new company president, effective December 1st. Elio Bartoli succeeds Paolo Pompei, who is stepping down to pursue external opportunities. Elio Bartoli brings a strong display of experience, including the last 12 years in various strategic roles at Yokohama ...
Pöttinger Netherlands founded
With the strategic decision to establish a sales branch in the Netherlands, Pöttinger is intensifying its presence in this important market. It is another step in the company’s internationalization strategy. For many years Pöttinger machines were distributed in the Netherlands by Duport. After inten...
Feight joins board Deere & Co.
Deere & Company appointed R. Preston Feight to the company’s board of directors. Feight currently serves as chief executive officer of PACCAR Inc, a Fortune 500 company and a global technology leader in the design, manufacture, and customer support of high-quality light-, medium-, and heav...
EIMA trade-show breaks all records
The economic situation is slowing down the ag machinery market at a global level. But the recently held EIMA exhibition in Bologna, Italy, suffered no setbacks and hit an all-time high attendance record. Over 346,000 attendees, including 63,000 foreign guests from 150 countries, came to learn about ...
