Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
World Agritech News
crop.zone expands in UK and Canada
crop.zone, supplier of electric crop management technology, enters into a strategic partnership with Tuckwells, a family-run agricultural dealer in the UK. Also in Canada the company is strengthening its presence by partnering with genAG. Tuckwells in the UK was established in 1954. The company has ...
Successful EIMA participation Brazil
Ag machinery manufacturers from Brazil achieved excellent results during the recently held EIMA trade fair in Bologna, Italy. Their participation generated an estimated USD 4 million in completed and expected deals. The initiative brought together eight Brazilian companies to EIMA 2024, carried out...
Stefan Top new CEMA President
Mr. Stefan Top is the new President of CEMA, the European Agricultural Machinery Association. The CEMA Board of Directors and the CEMA General Assembly unanimously elected Mr. Top for a two-year term. Thierry Krier, Carlo Lambro, Alessandro Malavolti, and Christoph Wigger have been elected Vice-Pres...
AVR opens new head office
AVR from Belgium, manufacturer of a full range of potato growing and harvesting machines for the global market, concluded its 175th anniversary year with the festive opening of its revamped head office. No fewer than 50 additional jobs have been created in the main office building in order to suppor...
Clean drinking water through Topcon
Topcon Positioning Systems supports global nonprofit organization Wine To Water (WTW) through sponsorship of a WTW Filter Build. Distributors from around the world, including North America, Latin America, and Australia built clean water filter kits during the Topcon Technical Xperience event last O...
Exploring alternatives to diesel
Vehicle and engine manufacturers, suppliers, and researchers have joined forces in the PoWer project, which aims to fully explore how hydrogen drives can be used across the full spectrum of applications in construction and agriculture. The project is being led by MAHLE, with partners including DEUTZ...
The importance of the right tyre
Samson Agro and Apollo Tyres conducted an in-depth tyre test in the Viborg area of Denmark, to explore ways to enhance the efficiency of organic fertilizer handling. This collaborative study examined five different sizes of Vredestein slurry tanker tyres, evaluating their impact on fuel consumption,...
Ninth edition of “A Sustainable Year”
In its ninth installment, CNH’s “A Sustainable Year” series features innovation, product and other developments from last year. The magazine spotlights the progress and positive impact from evolving products including the launch of the CASE electric compact wheel loader in Lecce, Italy, to educati...
Van Wamel and Evers Agro join forces
Perfect – Van Wamel and Evers Agro from the Netherlands enter into strategic cooperation. This brings together the expertise of both companies, focusing on a complete range of machines for grassland improvement in fruit growing and viticulture, to offer to the global market. Evers Agro is spec...
AUGA postpones development M1
AUGA group, producer of sustainable organic food and developer of agricultural technology in Lithuania, discontinues further development of its M1 biomethane and electric tractor. The financial situation of AUGA Group, currently doesn’t allow continuation of this project. The goal of AUGA Group is t...
