Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
World Agritech News
Claas India acquisition completed
Yanmar Holdings has completed the acquisition of Claas India Private Ltd. and changed the company name to Yanmar Agricultural Machinery India Private Limited (YAMIN). As a result, through its group company, Yanmar Coromandel Agrisolutions Private Ltd. now owns all shares of Claas India. In August 20...
AE50 awards for AGCO and CNH
The annual AE50 awards were released by the American Society of Agricultural and Biological Engineers (ASABE). Both AGCO and CNH together gained no less than 15 awards this year. Each year, ASABE recognizes products from the agricultural, food and biological industries for innovation, engineering ad...
Yokohama-TWS President NCA
Yokohama TWS appointed Lawrence Harmon as Regional President North and Central America (NCA) as of January 1st. In this new role, Lawrence will be responsible for driving the NCA business strategy, leading market growth, and further developing the commercial team in this region. Lawrence Harmon brin...
CEMA and AEM teaming up
The Association of Equipment Manufacturers (AEM) and the European Agricultural Machinery Association (CEMA) have signed a Memorandum of Understanding (MoU) to enhance advocacy efforts for the agricultural equipment industry. The agreement aims to create a positive legislative and regulatory environm...
AGCO raises long term targets
Prior to X-mas, in the heart of New York City, AGCO released its future plans and vision on agriculture. From Nasdaq in Times Square, the company hosted its 2024 analyst meeting and shared the news of raising its long-term financial targets. AGCO, listed at the NYSE, remains focused on driving enhan...
Angelo Noronha to lead Y-ATG
Angelo Noronha, currently President of Global Aftermarket Sales, is being appointed as President & CEO of Yokohama-ATG (Y-ATG), effective January 1, 2025. “We are excited to have Angelo lead Y-ATG,” said Nitin Mantri, Co-Chief Operating Officer of Yokohama Rubber Company (YRC). “Angelo has...
BKT strengthens global OEM presence
BKT strengthens its presence in the global OEM channel. The Indian multinational company announces the appointment of Rishi Raj Singh and Aniruddha Pandit, two new OEM managers for the Asia Pacific and Africa & Middle East regions. Rishi Raj Singh becomes Head of OEM Asia Pacific, while Aniruddh...
New features at Agritechnica 2025
Stand bookings for Agritechnica 2025 have been underway since mid-November. Exhibitors already signed up for the major international trade fair for agricultural machinery, from 9 to 15 November in Hanover, Germany. Under the guiding theme “Touch Smart Efficiency”, Agritechnica offers a number of new...
Claas reports 2024 results
Claas successfully navigated and concluded financial year 2024 with a solid result, despite a tough industry environment. Sales at the end of the fiscal year on 30 September 2024 amounted to 5.0 billion euros, a decrease of 19% compared to the previous year. The operating profit before depreciation ...
CNH changes global management
CNH changes the leadership in its Agriculture business in the North America and Europe, Middle East and Africa (EMEA) regions. Scott Harris will assume the role of President, North America, effective January 1,2025. Markus Müller will join CNH as President, EMEA, effective March 1, 2025. The leaders...
