Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
World Agritech News
Massey Ferguson’s “Agrispace” Center
Massey Ferguson completed its “Agrispace” Customer Experience Center, located at the heart of the Massey Ferguson Campus in Beauvais, France. The new center illustrates its position as the Home of Massey Ferguson. According to Thierry Lhotte, Vice-President and Managing Director Massey Ferguson Euro...
AE50 awards for Claas
Three Claas innovations were recently recognized by the American Society of Agricultural and Biological Engineering (ASABE) with AE50 Awards. The announcement from the ASABE came early this year, with the official award ceremony taking place this coming February at the ASABE Agricultural Equipment T...
BKT partner Six Nations Rugby
Six Nations Rugby has unveiled a new long-term partnership with global tire manufacturer BKT in a significant move for international rugby. The collaboration positions BKT as the Official Tire Partner for the Guinness Men’s and Women’s Six Nations, starting with the much-anticipated 2025 Championshi...
WEED-IT distribution in Canada
The distribution of WEED-IT precision spot spraying technology from Rometron in Canada has changed. After distribution and service in this country through Croplands from Australia, Rometron will be resuming direct distribution of its WEED-IT precision spraying technology across Canada. This transit...
Krone supervisory board extended
Jürgen Hölscher has been appointed to the supervisory board of the Krone Group. The 58-year-old banking expert with many years of experience in management positions at cooperative banks will provide advice on strategic decisions and future projects. “Jürgen Hölscher not only has excellent know...
Phytech expands into Latin America
Phytech, provider in digital farming solutions, expands into key Latin American markets, including Argentina, Brazil, Peru, Chile, Uruguay, Guatemala, and Mexico. The company’s presence in the region aims to address critical agricultural challenges, from water scarcity to optimizing fruit size and a...
Keeping downtime to a minimum
John Deere enhances self-repair resources for its customers. As a result, the company will make it easier for them and independent repair technicians, to work on their machines and their systems to keep them up and running when they need them the most. For decades, John Deere has enabled customers t...
Ascenso’s greener tyre production
The modern manufacturing facility of Ascenso Tyres at Panoli, India, has been awarded the prestigious Edge Green certification. This independent recognition highlights the plant’s sustainability achievements, including 30% energy savings, 78% water savings, and a 65% reduction in embodied energy in ...
Luis Abreu joins CNH management
CNH appointed Luis Abreu as Chief Information Officer (CIO). In this position, he joins the Company’s Global Leadership Team (GLT), which is empowered to carry out the delivery of CNH’s strategic priorities for profitable long-term growth globally. Mr. Abreu brings over two decades of experience wit...
AGCO to build new parts warehouse
AGCO plans to build a new Parts Distribution Centre (PDC) in Amnéville, just 12 kms from its historical Ennery site, on the outskirts of Metz, France. The company is currently finalizing the development scheme, worth a total investment of approximately €87 million. As part of the site, AGCO’s approx...
