Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
Latest articles
LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
World Agritech News
EIMA preparations in full swing
Ag machinery exhibition EIMA is going to be held again in Bologna, Italy, this coming November. The show gets off to a flying start, with demand for exhibition space already exceeding the venue’s capacity. “Technical and economic-political content design the new agriculture”, says show director Simo...
BKT honored for hospital support
The BKT Foundation, through which off highway tire producer BKT performs its CSR activities, has been honored on the “Wall of Giving” at Tata Memorial Hospital in Mumbai. This hospital is one of India’s leading centers for cancer treatment and research. The recognition reflects the found...
Mechan acquires Agri Ravagnolo
With the acquisition of a majority stake in Agri Ravagnolo Srl., Mechan International (Zweegers Equipment Group) from the Netherlands further strengthens its position in the Italian agricultural market. Agri Ravagnolo is dealer of AGCO brands Fendt, Massey Ferguson and PTx. Agri Ravagnolo Srl. is an...
Bushel Plus becomes BranValt
Bushel Plus, global specialist in harvest optimization technology, will transition to the new company name “BranValt”. This rebrand reflects the company’s evolution from a specialist in harvest loss measurement to a global provider of integrated solutions that help farmers protect yields and maximiz...
Italy 2025 market shows recovery
Tractor registrations in Italy rose to over 17,500 units in 2025, a 13.7% increase over the previous year. Almost all other types of vehicles are also seeing growth, marking a partial recovery from the negative trend of recent years. After three years of sharp decline, the Italian tractor mark...
PTx to hold Winter Conference
The PTx specialist event for precision agriculture education, on January 20–23, 2026, in Tremont, IL USA, marks the first-ever conference under the PTx brand. The event encompasses both Precision Planting and PTx Trimble brands to feature technologies for water management, autonomy planting and spra...
Escarda weed control ready to market
Following its launch in April 2025, Escarda Technologies is now marketing its CE-certified laser system for weed control. The AI-driven technology detects weeds as small as three millimeters and eliminates them precisely with a laser beam, without chemical agents and without damaging the soil. The s...
Oxbo merger production to UK
Oxbo expands production of the Twin Merger CM240 to its Fakenham facility in the United Kingdom. Previously manufactured in Marshfield, USA, this strategic move strengthens Oxbo’s opportunities to delivering forage solutions to UK and European customers through local production. For over 20 years, O...
AE50 award winners 2026 released
The American Society of Agricultural and Biological Engineers (ASABE) has granted the annual, year 2026 AE50 awards. These acknowledge the year’s 50 most innovative products and systems, that are engineered for the food and agricultural industries. The year 2026 award winners include machines, syste...
Trioliet Polska is expanding
Since 2020, Trioliet feeding technology is manufacturing products in Poland. With the acquisition of the factory in Opalenica, the company took an important step towards improving logistics and creating room for growth. That growth becomes visible now by the construction of two new construction hall...
