Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
Latest articles
LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
World Agritech News
Kubota into ultra precise spraying
Kubota Corporation invests in Kilter AS, a Norwegian ag-tech startup, focused on autonomous ultra precise spot spraying solution for weeding in high-value crops. Kubota acted as lead investor and the round included the participation from existing shareholders, such as SBG Invest AS, Pymwymic and Nuf...
Duravee certified “Australian Made”
New Holland’s DuraVee wheel rake, manufactured in Cowra Australia for almost 30 years, now formally carries the “Australian Made” logo. The rake has been recognized for being tough, dependable, easy to maintain, and proven bulletproof performance in demanding Australian conditions. Built...
BKT Tour through Basque country
BKT has kicked off a new edition of its BKT Tour: the Euskadi Roadshow. This traveling journey through Spanish football starred the Basque Country region and accompanied fans throughout three football matchdays of the LALIGA championship, of which BKT has been official tire partner since 2019. In th...
Mahindra to build new tractor plant
Mahindra Group is going to establish its largest integrated manufacturing facility for automobiles and tractors in Nagpur, Maharashtra, India. This marks a significant milestone in the company’s long-term growth strategy. The new state-of-the-art facility will be developed across an area of 600 hect...
Bednar flashing back on 2025
The past business year was a period of intense work, strategic decisions and important milestones for Bednar. “Despite the volatile situation on the market, we focused on developing new products, strengthening relationships and further improving production quality”, say sales director Jan Bednář and...
AgroXperten to distribute Oxbo
Oxbo has appointed AgroXperten as its new authorized dealer for slurry application equipment, potato harvesters, and forage mergers in Denmark. The partnership strengthens local support for farmers and contractors by improving access to parts, service, and technical know-how. With more than 20 years...
Pöttinger 25 years into sowing
Pöttinger entered the arable farming sector by taking over the “Bayerische Pflugfabrik Landsberg” in 1975. The next milestone followed in 2001, when Pöttinger acquired the Rabe seed drill plant in Bernburg, Germany. With that, the Austrian company now celebrates 25 years presence in the sowing techn...
Krone Group holding its ground
Turnover of the Krone Group in the past 2024/2025 financial year accounted approx. €2.3 billion, versus €2.4 billion in the previous year. The prolonged period of political challenges such as the war in Ukraine, but also various trade barriers, were the main causes of a clearly visible continued rel...
Vario-Up predictive CVT maintenance
The availability, reliability, and cost-effectiveness of tractors are decisive factors that not only influence farmers’ efficiency, but also have a lasting impact on the responsible use of resources. In order to prevent downtime, predictive maintenance on CVT transmissions will make sense. In ...
New Grimme branch in Cape Town
Farmers in the South Africa and sub-Saharan Africa region will now have faster access to original Grimme parts and the latest innovations from Grimme. The specialist in potato, vegetable and sugar beet technology opened its new branch in Fisantekraal, Durbanville, Cape Town. This new branch aims to ...
