Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
Latest articles
LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
World Agritech News
EIMA 2026, everything is ready for the 47th edition: 60,000 machinery models on display
With 1.8k exhibiting industries, the organizers expect visitors from 150 countries worldwide. Here are the numbers and institutional comments.
Faresin expands its presence in Hungary with new Huntraco distribution agreement
The Italian manufacturer has appointed Huntraco as its official distributor of telescopic handlers in Hungary. The partnership will cover the entire product range, including Full Electric models, supported by a nationwide sales and after-sales network. Operations are set to begin in November 2026
CNH tackles crop residue burning in Thailand with New Holland mechanization
A New Holland TT3.50 tractor equipped with a mulcher has been tested by a rice farmer in central Thailand as an alternative to traditional stubble burning. The initiative highlights how agricultural mechanization can contribute to improved soil management, lower emissions and more sustainable farmin...
AGCO reshuffles executive leadership as Stefan Caspari takes global charge of Fendt and Valtra
The US agricultural machinery group has announced a streamlined executive structure aimed at strengthening accountability and bringing key business functions closer to its brands. Stefan Caspari succeeds Torsten Dehner while retaining responsibility for AGCO's North American agricultural operations.
Grassland machinery, the european market in 2025/2026
Geopolitical strain and rising costs dampen machinery demand. Here's the report by CEMA
Massey Ferguson, a new partnership with ITL for compact tractors
Dedicated to low-horsepower models, the new partnership with Indian manufacturer International Tractors Limited aims to expand the product portfolio of the AGCO Group brand.
EIMA 2026 innovations recognized
The 19 winning models of the ‘Technical Innovations’ competition, at the occasion of the upcoming EIMA International tradeshow in Bologna, Italy, have been recognized. A further 35 technologies have been selected by the jury as ‘Technical Evolution’. The technological potential of the agricultural ...
120 years New Holland Zedelgem
New Holland is celebrating the 120th anniversary of its “Zedelgem Global Centre of Harvesting Excellence” in Belgium. This facility is the company’s strategic hub for the development and production of combine harvesters, forage harvesters and balers exported worldwide. For 120 years, every generatio...
BKT broadens partnership in Rugby
BKT and the United Rugby Championship (URC) have extended their partnership until 2030, featuring a renewed scope and positioning. BKT now becomes the official global tyre partner of the tournament, broadening its reach across all URC territories: Ireland, Italy, Scotland, Wales and South Africa. Th...
ITL tractor assembly in Kazakhstan
Kazakhstan and India signed agreements following the Kazakhstan-India Business Forum on Trade and Investment, held in Chennai, Tamil Nadu, India on September 9th. This includes the assembly of ITL tractors in Kazakhstan. One of the agreements provides for cooperation between SP BKM LLP and Internati...
