Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
World Agritech News
Mogens Rüdiger new chairman at AgroIntelli
Mogens Rüdiger has been elected as the new chairman of the board of directors at AgroIntelli. Rüdiger succeeds Karen-Marie Katholm, who has decided to resign to pursue a career with AkzoNobel in the Netherlands. Troels Øberg, Nordic Alpha Partners, was elected as vice chairman of the board of direct...
Sales remain strong in North America
Overall unit sales of both ag tractors and combines continue their growth above an already-hot pace set in 2020, according to the latest data from US based Association of Equipment Manufacturers (AEM). AEM United States tractor and combine report October 2021 U.S. total farm tractor sales climbed 4....
New Holland Brazil restores Clayson 1530 combine harvester
To celebrate the 46th anniversary of the start of operations of its first plant in Brazil, New Holland Agriculture has recovered and restored a unit of the first harvester model produced by the brand in the country, the NH Clayson 1530. Known for its quality and performance, the machine, launched in...
Yasukazu Kamada CEO & President of Kverneland Group
Kubota Corporation announces the appointment of Mr. Yasukazu Kamada as new President and CEO of Kubota Holdings Europe B.V. and of Kverneland AS. Mr. Kamada replaces Mr. Shingo Hanada, who has been given a new assignment as Managing Executive Officer, President of Kubota North America Corporation an...
New Holland partner of Nitto ATP tennis finals
New Holland Agriculture will be the Silver Partner of the Nitto ATP Finals, the worldwide event that concludes the men’s tennis season, to be held at the Pala Alpitour in Turin from 14th to 21st November. Played since 1970, the Nitto ATP Finals took on their current name in 2017 and as usual b...
Uber for tractors in Africa
Tech innovations making farmers’ lives easier in Africa. From Nigeria to Ghana to Kenya, a slew of innovations have emerged to serve small farmers, according to Global Citizen. Like Uber for tractors. Until a year ago, it would take Pamela Auma a whole month to prepare the land on her farm in ...
CNH Industrial reports solid Q3 results
CNH Industrial reports solid third quarter performance. Consolidated revenues accounted $8.0 billion (up 23% compared to Q3 2020), net income of $329 million, adjusted diluted EPS of $0.36, and adjusted EBIT of Industrial Activities $469 million (up $231 million or some 100%). Free cash flow of Indu...
CNH and Monarch Tractor teaming up
CNH Industrial has entered into an exclusive, multi-year licensing agreement for electrification technologies with Monarch Tractor, a US-based AgTech company specializing in fully electric autonomous tractors. The license agreement foresees the launch of a scalable, modular electrification platform ...
New Holland donates TT4.80 tractor to Burkina Faso
New Holland Agriculture has donated a tractor to Diocese de Diebougou, an institution in Burkina Faso through Cane International B.V. for student’s technical trainings, studies and research in the field of agriculture in the territory. The economy in Burkina Faso is largely based on agriculture, whi...
Leanne G. Garet joins board of directors Deere & Co.
Deere & Company elected Leanne G. Caret to the company’s board of directors. She is an executive vice president of The Boeing Company and serves as president and chief executive officer of the Boeing Defense, Space, and Security business. In 2020, Boeing’s revenue from defense and sp...
