Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
World Agritech News
Vredestein tyres go digital in Farming Simulator 22
The new version of Farming Simulator, the world’s most popular farming game with more than 25 million gamers worldwide, will feature Vredestein tyres for the first time. The initiative is part of Apollo Tyres’ strategy to raise awareness of its full range of premium Vredestein agricultural products ...
New brand identity celebrating 175 years of MF history
Massey Ferguson, unveiled a fresh new look for its iconic Triple Triangle logo and its new “Born to Farm” brand identity to celebrate its 175 year anniversary in 2022. “Massey Ferguson has been offering farmers around the world straightforward and dependable machines since its inception nearly 175 y...
First German distributor for Robotti
Agrointelli and geo-konzept announce their partnership which will extend the accessibility of robotic technology in Germany. They are together ready to start an exciting robotics journey where Agrointelli’s field robot Robotti, will be from now on available to German customers with full support and ...
CNH Industrial acquires software specialist NX9
This investment continues to advance the CNH Industrial’s ISOBUS capabilities for core agriculture products. CNH Industrial has acquired NX9, a software suite specialized in delivering ISOBUS core technologies and applications for agricultural equipment, and related intellectual property right...
Walter Wagner new Managing Director of Fendt R&D
Walter Wagner (60), the former Vice President of Engineering for Fendt Tractors, will take over the position of Managing Director of Research & Development at AGCO/Fendt from 1 January 2022. He will succeed Dr. Heribert Reiter, who will resign at the end of the year. “We are delighted with...
New Steyr Terrus CVT wins German design award
The new second-generation Steyr Terrus CVT has been named an ‘Excellent Product Design’ winner in the German Design Awards, the premier honours of the German Design Council, which have been given since 1953. The winning designs were determined by a jury of 37 noted design experts spanning 10 nationa...
Mahindra Group establishes Mahindra South Africa
November marks a milestone for Mahindra Group since it officially took over all tractor and farm equipment operations in South Africa. This means that the company will offer a complete range of Mahindra tractors and farm equipment through a network of dealers, with technical and customer service sup...
New Holland “Smart Farm” partners with “Il Raccolto”
The New Holland Smart Farm Experience will demonstrate successful sustainable farming with a connected fleet environment, energy-independence and a circular economy model at the “Il Raccolto” farm in Bologna, Italy. New Holland Agriculture announces its partnership with “Il Raccolto” farm in Bologna...
Krone 2022 Calendar made by fans for fans
Last May, Krone made an appeal to ag machinery fans around the world to submit photos which showed Krone machines in action for publication in the Krone 2022 Calendar. In the months thereafter, the company received some 1000 photos which put the Krone jury into the difficult position to select the t...
Fendt relocates production of loader wagons
Fendt announces relocation of the production and development of loader wagons in Germany, from Waldstetten to the Wolfenbüttel production site. Over the long term, the offer in forage technology for professional farmers and contractors will be expanded. In order to reinforce the competency in forage...
