Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
World Agritech News
Steyr drive-train concept basis for innovation
Steyr has unveiled the latest stage in its “Konzept” development, with the release of details concerning the Hybrid Drivetrain Konzept following on from the display of the original “Konzept” tractor at Agritechnica 2019. Christian Huber, Vice President Global Trac...
John Deere expands partnership with Kramp in Europe
After the successful launch with Kramp in Germany, Spain, France and Poland, John Deere has extended its collaboration agreement to Denmark, Sweden, and Romania. Kramp continues to be one of the largest agricultural parts and accessories wholesalers in Europe. Deere has a strong reputation for custo...
New Holland T6 methane tractor available in Brazil
New Holland presented the world’s first methane gas powered T6 tractor during the 23rd Sugarcane Production and Mechanization Seminar, held in Ribeirao Preto (SP) Brazil. Built in Basildon, UK, the T6 was launched this year in Brazil and presented at the agricultural trade shows in the countr...
John Deere enters joint venture with SurePoint
Deere & Company has entered into a joint venture with SureFire Ag Systems and its subsidiary, SureFire Electronics, specialists in planter fertilizer and sprayer mixing systems based in Atwood, Kansas USA. The joint venture will operate under the brand names SurePoint Ag Systems and SurePoint El...
Lemken and Krone present joint autonomous system
Combined Powers is the name of a joined Krone / Lemken project and design concept, the autonomous ‘process unit’ that consists of a drive unit and various implements. After passing trials in cultivating, ploughing, sowing, mowing, tedding and raking last year, the innovative concept will be integrat...
Robotti enters Austria
Agrointelli has signed an agreement with Farm-ING from Austria, for distribution of the Robotti farming robot. The new Austrian partner is expanding its portfolio with robotics, finding a good fit with Robotti that brings farming to the next level. Farm-ING was founded in 2020 by Gregor Witzmann, wh...
Steyr celebrates 75th anniversary
During 2022, Steyr is celebrating three-quarters of a century since manufacturing its first tractor, a Type 180 model, in 1947. The brand, today a key component of CNH Industrial’s agricultural equipment business, is marking ‘75 years of quality made in Austria’ to underline the reputation Steyr has...
New German branch of Argo Tractors
Argo Tractors from Italy, manufacturer of Landini, McCormick and Valpadana, opened their brand new facility in Burgoberbach, Germany. Thus, the company meets with the demands of modern agriculture and their customers in Germany and Austria. A modern showroom, advanced training centre, event area, an...
CNH Industrial invests in US Raven engineering centre
CNH Industrial has opened a new engineering center in Scottsdale, Arizona, USA. This facility will support the rapid growth of the Company’s Raven precision agriculture technology business as it develops new solutions. “Our industries are undergoing a significant tech transformation and CNH Industri...
Fendt provides shelter for refugees from Ukraine
Ten apartments for people from Ukraine are available on the factory premises at the AGCO/Fendt site in Hohenmölsen, Saxony-Anhalt, Germany. Further accommodation is already being prepared. “We are very concerned about the war in Ukraine and the consequences for the country and the population. ...
