Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
World Agritech News
Väderstad celebrates 60th anniversary
Väderstad, global specialist in tillage, seeding and planting, celebrated its 60th birthday on April 26th, 2022. For 60 years Väderstad has been an important player in agricultural development, serving farmers all over the world to simplify their work and improve their result. It all started in 1962...
Topping-out ceremony for Fendt site expansion
On April 21st, the buildings for the new paint shop and logistics center at the Fendt site in Hohenmölsen, Germany were inaugurated. The ceremony was marked by the placement of a metal crown, made by Fendt employees, on top of the building. Dr. Reiner Haseloff, Minister President of Saxony-Anhalt, a...
John Deere into Joint Venture with GUSS Automation
Deere & Company has formed a joint venture with GUSS Automation, LLC, in Kingsburg, California, USA. GUSS (Global Unmanned Spray System) is a pioneer in semi-autonomous orchard and vineyard sprayers. High-value crops (HVCs), such as orchards and vineyards, generate significantly higher value per...
CNH Industrial: real life benefits through virtual testing
Agricultural equipment must operate safely and effectively in a range of environments, which makes testing complex, expensive, and challenging. By introducing virtual testing, CNH Industrial is streamlining the whole process. Test-driving agricultural equipment must be conducted according to the mos...
Earth Day: Monarch Tractor highlights electric power
“Earth Day is more than just a time for companies to show up once a year to proclaim their sustainability initiatives”, states Monarch Tractor. That’s why at the occasion of Earth Day 2022, they aim to go beyond these words of promise. The company highlights the impact of electrica...
Agritechnica Asia is getting closer
As international travel restrictions to Thailand and the region ease further, the agricultural and horticultural machinery community for Asia will be meeting up 25-27 May 2022, in-person at the Agritechnica Asia trade fair in Bangkok, Thailand. Joined by country partner Vietnam and guided by sustain...
North American tractor, combine sales make decline
Ag tractor and combine unit sales had their first decline since July 2021, according to the latest data from the Association of Equipment Manufacturers (AEM). U.S. total farm tractor sales fell 21.1 percent for the month of March compared to 2021, while U.S. self-propelled combine sales for the mont...
Kubota Europe receives Deshima Netherlands Award
Kubota Holdings Europe B.V., the European Regional Headquarters of Kubota received the Deshima Netherlands Award 2021 from the Netherlands Foreign Investment Agency (NFIA) and the Dutch & Japanese Trade Federation (DUJAT). The Deshima Netherlands Awards are given to Japanese companies in the Net...
Positive first 2022 quarter for Agrointelli
2022 is off to a good start for Robotti manufacturer Agrointelli from Denmark. The company has successfully broadened its distribution network around the world. Australia, Hungary, Romania, Serbia, Poland, Italy and Austria are the countries that have been added to the distributors’ list as of late....
Showtime for Case IH Axial Flow harvester in Sudan
Kamal Hassan Mahmoud’s new Axial Flow 4088 combine harvester was the star of the show at a Case IH demo day on 26 March. Sixty farmers from around the region attended the display on Mr Mahmoud’s farm in New Halfa, in Kassala state in eastern Sudan. The new combine performed in a wheat crop with [&he...
