Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
Latest articles
LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
World Agritech News
BKT enters the metaverse
‘BKT Land’, a new universe without borders, comes into being. A place where the real meets and blends the virtual world. A readily available virtual assistant guides in a futuristic experience in the world of Off-Highway tires. Key words are interaction and immersion. BKT launches a new era and land...
New Holland celebrates successful Agrishow
New Holland was on display at Agrishow 2022 in Brasil with an impressive stand. Here it unveiled to the South American market the CR IntellisenseTM combine and the world’s first production methane-powered tractor. New Holland also presented its advanced solutions in the Digital Farming Space. New Ho...
MyEasyFarm and DKE-Data join forces
DKE-Data and MyEasyFarm, the AgTech startup specializing in Precision and Low Carbon Agriculture, join forces in the field of DKE Data agrirouter. From the onset in the field of smart farming, DKE-Data has been an important player. They made it possible to use data between different manufacturers o...
Kubota invests in Parcel Thrive
Kubota Corporation has invested in Parcel Thrive, Inc. (hereinafter “Parcel”), a US-based AgTech startup company. Parcel, the Silicon Valley headquartered startup provides a collaboration platform to offer a wide range of products and services in one place throughout the production value chain of ma...
NH T6 Methane Power on display during Giro d’Italia
New Holland Agriculture, Official Sponsor of the Giro d’Italia 2022, displays a T6 Methane Power tractor along the route of the world-class sporting event, which provides a perfect platform for the brand to spread its message of sustainable agriculture. The tractor is a game changer, capable even of...
The Väderstad Tour is back
Väderstad once again has the pleasure of inviting more than 2 000 farmers and dealers from all over the world for the Väderstad Tour. It started on May 9th and goes on for a total of six weeks until June 16th. The Tour started to take shape in the 1970’s, but the last couple of […]
Mahindra teams up with J&K Bank
Mahindra & Mahindra’s Farm Equipment Sector, signed a memorandum of understanding (MoU) with the Jammu & Kashmir Bank in India to finance Mahindra’s range of tractors and farm machinery. The objective is to provide affordable loans for its range of Farm Equipment. As one of the oldest nation...
BKT renews alliance with LaLiga championship
BKT, the Indian multinational specialized in Off-Highway tires, continues the agreement as Official Global Partner of the LaLiga football championship. The partnership of this event, enjoying popularity worldwide, runs up till the end of season 2024/2025. “It’s not football. It’s LaLiga.” &nbs...
Russian ag equipment theft in Ukraine thwarted
After a journey of more than 700 miles, thieves of John Deere machines in Ukraine were unable to use any of the equipment, because it had been locked remotely, according to CNN. Over the past weeks there’s been a growing number of reports of Russian troops stealing farm equipment, grain and ev...
AAF donates to “BORSCH” initiative in Ukraine
The AGCO Agriculture Foundation (AAF) , a private foundation with the vision to prevent and relieve hunger through sustainable agricultural development, donates $50,000 to an initiative called “BORSCH” implemented by the Land Club, a non-profit organization in Ukraine. The donation will ...
