Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
World Agritech News
John Deere suspends shipments to Russia
John Deere is deeply saddened by the significant escalation of events in Ukraine. The safety, welfare, and well-being of their employees in the region remains top priority, and John Deere continues to support and maintain close communication with affected teams, providing necessary resources when po...
CNH Industrial inaugurates Technology Center in India
CNH Industrial has officially inaugurated its new India Technology Center (ITC) in the city of Gurugram, located southwest of the country’s capital New Delhi in northern India. This strategic hub is an integral part of the Company’s global R&D footprint focusing on Product Development and digita...
Robotti further expands in Europe
Danish mother company Agrointelli of Robotti continues to expand its list of distributors across Europe. Contracts were signed with Spektra Agri – Vantage Italia in Italy and with Vantage Polska in Poland. “Spektra Agri – Vantage Italia” is a specialist company for precision farming and an Italian ...
Marco Lombardi head of marketing Case IH and Steyr
Mr Lombardi joined CNH Industrial in 2007, taking up his first position in the UK. Since then he has gained considerable experience within the business. During the past 14 years he has held positions in various marketing and sales departments in the UK and Italy, before being appointed to his new ro...
Jacto goes on international tour
With the intention of showing successful agribusiness cases and telling inspiring stories of farmers, Jacto Journey “New times, New solutions” leaves for international destinations in 2022 to visit farmers in countries where the brand is present contributing to production in the field. Visits* to cr...
AGCO Agriculture Foundation donates to Ukraine emergency relief
The AGCO Agriculture Foundation (AAF), a private foundation with the vision to prevent and relieve hunger through sustainable agricultural development, announces a $100,000 donation to the World Food Program USA (WFPUSA). The donation will support the United Nations World Food Programme (WFP) emerge...
CNH Industrial donates $500,000 to Ukrainians in need
CNH Industrial donates $500,000 to support Ukrainians impacted by the current crisis. In order to ensure the effective deployment of this donation, CNH Industrial will rely on the support of NGOs, who are providing on the ground assistance to those in need. In addition, CNH Industrial will establish...
Agritechnica Asia is approaching
With three months to go before the in-person trade fair Agritechnica Asia & Horti Asia, 25-27 May 2022 at the BITEC exhibition grounds in Bangkok, registered exhibitors from 26 countries have greeted the news last month that quarantine for vaccinated travelers to Thailand is no longer needed. Su...
New Holland wears the Leader’s Jersey at the Giro d’Italia
New Holland Agriculture has unveiled a T5.140 Dynamic Command in a livery specially designed to celebrate its sponsorship of the upcoming Giro d’Italia which is on display at the Fieragricola show in Verona, the city that will host the arrival of the final stage. The tractor has been customised with...
Fendt concentrates on self-propelled field sprayers
From the second quarter of 2022, Fendt will discontinue production of the Rogator 300 trailed field sprayer. The focus will be on self-propelled machines in the application technology product range. Currently, Fendt offers three different series for application technology: the trailed sprayer Fendt ...
