Maschio Gaspardo opened its fifth Full Line Store on May 22, in partnership with Roc-Pit Equipment LLC. Located in the heart of the corn belt in the USA, the new dealership brings the full Maschio Gaspardo range to North American farmers.
The store in Elburn, Illinois is the fifth Full Line Store in the group’s global network, following earlier openings in León (Spain), Voklo-Senčur (Slovenia), Mortara and Alife (Italy). Maschio Gaspardo has been present in the United States since the 1980s, and since 2004 through Maschio Gaspardo North America Inc., headquartered in DeWitt, Iowa.
The Full Line Store introduces a new distribution model for agricultural implements offered by a full-line manufacturer. It is an exclusively mono-brand dealership designed to give farmers access to the complete Maschio Gaspardo range across every stage of the agronomic cycle: tillage, seeding, fertilization, crop protection, green maintenance, and haymaking. Specialized advice, product training, genuine spare parts, and a fully equipped service workshop are all brought together under one roof, supported by a team with deep knowledge of Maschio Gaspardo products, ready to assist at every stage of farming operations.
This approach represents a meaningful evolution in the agricultural equipment sector. Multi-brand distribution has long been the dominant model, but the Full Line Store gives farmers a more complete, integrated experience, combining product expertise, technical support, and aftersales service within a single dedicated space. It is a model that works precisely because Maschio Gaspardo covers every phase of the agronomic cycle: the width of the range is what gives the format its value.
Commitment in the corn belt
The American corn belt is one of the most productive agricultural regions in the world. Large farming operations here work within extremely tight seasonal windows and depend on reliable equipment, readily available parts, and fast support from knowledgeable technicians. This is the environment in which Maschio Gaspardo has chosen to deepen its presence in North America, moving closer to farmers and to the operational realities of the Midwest.
The Elburn Full Line Store operates in full partnership with Roc-Pit Equipment LLC, founded in 2020 by Dale Pitstick. From day one, Roc-Pit chose to operate as a Maschio Gaspardo dealership, building its business around a single-brand commitment and a model grounded in product knowledge and long-term customer relationships across Illinois, Wisconsin, Indiana, Iowa, and the broader Midwest.
Purpose-built facility
The Elburn location is a modern, purpose-built facility designed to serve professional farming operations. It spans approximately 18,300 square feet of covered space across showroom, parts, service, storage, and office areas. Seven full-time specialists staff the store, providing comprehensive support across sales, parts, aftersales service, and administration. Dedicated areas for consultation and training ensure that every visit, whether for a purchase, a service appointment, or a product demonstration, is professional, productive experience tailored to the farmer’s needs.
During the opening ceremony, guests received an exclusive preview of a project currently in development. Through the joint venture with LYNX AG, specializing in large-format strip-till equipment, Maschio Gaspardo is developing a new high-speed, large-format precision planter, designed and manufactured in the United States for the operational conditions of the North American market.
Initial prototypes are already undergoing field testing in the Midwest. Roc-Pit Equipment is an active development partner in the process. The project brings together Italian and American engineers, agronomists, and designers. European precision seeding technology, combined with American agronomic expertise. A preview of this machine will be on display at the Farm Progress Show in Boone, Iowa, this coming September.
Long term initiative
“This store opens a new era of direct partnership with American farmers. The United States is one of the most important agricultural markets in the world, and this is Maschio Gaspardo’s commitment to being present not just commercially, but as a genuine, long-term partner for every farmer working these fields”, says Mirco Maschio, Chairman of Maschio Gaspardo.
Andrea Maschio, Chairman of Maschio Holding adds: “The Full Line Store model reflects the group’s conviction that technology and aftersales support must go hand in hand. A machine without the support structure behind it is only half the answer. In Elburn, farmers will find both.”
Luigi De Puppi, CEO of Maschio Gaspardo following: “The United States is a key market in the group’s 2026–2030 growth strategy. The Full Line Store reflects our long-term commitment to American agriculture and our determination to build an increasingly strong presence in North America.”
Dale Pitstick, Founder, Roc-Pit Equipment LLC concludes: “From the beginning, I chose to build Roc-Pit around one single brand: Maschio Gaspardo. Corn belt farmers can’t afford downtime. They need equipment, parts, and support they can count on every season. This store was built to deliver exactly that, with a team that knows the machines and understands how our customers work.”
