Mahindra & Mahindra Farm Equipment Sector (FES), formally inaugurated its first dedicated (non-tractor) farm machinery plant in Pithampur, Madhya Pradesh, India. The new plant was opened by Honorable Union Minister of Agriculture and Farmers’ Welfare, Shri Narendra Singh Tomar at an event attended by key state officials, dignitaries and senior leaders from Mahindra & Mahindra.
Mahindra’s new farm machinery plant is strategically situated in the industrial city of Pithampur with access to a diverse supplier base, enabling the company to manufacture durable, high-quality, affordable and accessible ‘Made in India, for India’ farm machinery, marketed in both the Mahindra & Swaraj brands. The plant will also manufacture products for export to global markets in Asia, Africa, Europe and Americas.
With its well-planned lay-out, the new plant is capable of rolling-out a series of new products designed at Mahindra’s global technology Centers of Excellence in Finland, Japan and Turkey. The new plant is spread over 23 acres and has a capacity to manufacture 1,200 combine harvesters and 3,300 rice transplanters per year. The Pithampur plant, along with its dedicated supplier park, is eventually expected to provide employment to 1,100 persons.
Speaking at the launch event of the new farm machinery plant, Honorable Minister of Agriculture and Rural welfare, Shri Narendra Singh Tomar said, “It gives me immense pleasure to be at the launch of this facility for farm machinery in Madhya Pradesh, set up by the Mahindra Group. Mahindra has one of the most notable investments in the state providing mass direct and indirect employment in the region. The Group is further enhancing its investment with the launch of its all-new greenfield facility to manufacture ‘Made in India’ farm machinery in Pithampur. This a milestone moment not just for the Mahindra group, but also for the country and our farmers.”
He further added, “Globally, mechanisation has been one of the key components of high agricultural growth and higher food security with several studies suggesting a direct relationship between increased yields and farm mechanisation. With our ambition of doubling farm mechanization in India by 2030, the Government of India has introduced several schemes and policies to support greater mechanization of Indian agriculture and bringing Aatmanirbarta in farm mechanization is one of them.”
Hemant Sikka, President, Farm Equipment Sector, Mahindra & Mahindra Ltd., said, “Mahindra has been the leader in the Tractorisation of India for several decades and is now determined to be a leader in mechanisation of farming. We aim to grow our farm machinery business by 10x in 5 years and the new farm machinery plant in Pithampur is a key pillar in the execution of this strategy.”
Mahindra’s Farm Mechanization Push
With a presence in over 50 countries, Mahindra has a large role to play in mechanizing India’s farmlands and aims to deliver prosperity, through pioneering technologies for farmers in India and across the world to enable them to Rise.
Driven by its purpose of ‘Transform Farming, Enrich Lives’ and as the world’s largest tractor manufacturer by volume, Mahindra’s Farm Equipment Sector has been consistently working towards meeting the changing needs of the agriculture sector, with a complete range of farm machinery products and solutions (beyond tractors) with inputs and learnings from markets across the world, while having established three global technology Centers of Excellence, through acquisitions in the last decade. These centers allow Mahindra to bring back and adapt technologies relevant for the Indian market, by taking technologies used in large land holding farms around the world and making them affordable and accessible for the small land holding farmer for India and the world.