New Holland into finance program in Thailand

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New Holland Agriculture has gone into an agreement with Srisawad Corporation Public Company Limited (“SAWAD”) to offer a retail finance program to the brand’s customers in Thailand.


The finance program, to be fully operational from September 2022, will be staffed by SAWAD, which will work closely with CNH Industrial Thailand and its dealers to provide a comprehensive range of competitive and flexible finance packages for the full range of New Holland Agriculture equipment.

Under the program, customers acquiring New Holland Agriculture machinery will be able to finance the purchase with affordable payment options. SAWAD will offer payment terms customized to meet customers’ needs including monthly, quarterly, half-yearly and seasonal instalments, flexible down payments and attractive interest rates.

Mark Brinn, Managing Director, CNH Industrial SEAJ, commented, “This cooperation aims to help Thai farmers benefit from New Holland Agriculture’s premium tractor offering with affordable conditions. By offering dedicated financial packages and tailored options to meet our customers’ business requirements, this agreement will increase their buying power. It will also be an important tool to increase the mechanization of the Thai agricultural sector.”

Chatchai Kaewbootta, President, Srisawad Corporation Public Company Limited, said: “With our new financing program, we will help Thai farmers to meet their borrowing needs, making it easier to own the quality agricultural equipment of New Holland.”

Vishal Chaudhury, Head of CNH Industrial Financial Services SEAJ, concluded, “We are very pleased SAWAD has agreed to support CNH Industrial in Thailand by offering financial packages customized for New Holland Agriculture. Its reputation as a trusted partner and its local presence will be of mutual benefit for our companies and our customers.”

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