Denny Perez commercial director Case IH Brazil

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With more than 20 years of experience at CNH Industrial, Denny Perez takes the position of commercial director for Case IH in Brazil.

Denny Perez will replace Paolo Rivolo, who has accepted a new challenge in Case IH’s commercial team in Europe. Perez has a degree in Economics from the Tuiuti University of Paraná and has over 20 years of experience at CNH Industrial, having worked in the commercial and after-sales areas of the group’s brands.

In the last five years, he held the position of director of major accounts at Case IH. “Denny has for years played a very important role in strengthening the relationship with major customers and now accepts the important challenge of leading the commercial business of Case IH and continuing the excellent work that Paolo has been doing,” comments Christian Gonzalez, vice president of Case IH for Latin America.

For Denny, the challenge of leading the commercial business in Brazil comes at the right moment. “I take over the position at an important moment for the brand, with good prospects for commodities and the recent launch of the Plano Safra (Crop Plan), which allows financing for agricultural machines. In addition, Case IH continues to invest in advanced digital agriculture and plans to have 100% of its machines with advanced technology by the end of 2023”, he emphasizes.

Denny Perez joins the team formed by Eduardo Penha, director of Marketing and Communication for Latin America; Rodrigo Alandia, director of Product Marketing at Case IH for Latin America; Sergio Vera, Commercial director for the Argentinean market; and Aldo Stacchini, Commercial director responsible for the other Latin American countries. All report to Case IH vice president for Latin America, Christian Gonzalez.

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