Steyr Terrus CVT wins iF design award

Share this item

Advanced design’s important role in the creation of productive and efficient tractors has been acknowledged again by the granting of an iF Design award for the latest generation 250-300 hp Steyr Terrus CVT range.

First organised in 1953, the iF Design Awards are acknowledged as one of the world’s most prestigious of their type. An independent jury of international design experts meets to determine award-winning designs, based on a set of objective screening standards. The jury grants the iF seal to products recognised as incorporating good design that benefits consumers and raises the profile of the design community.

The Terrus CVT tractors were launched in 2021, replacing the first-generation models released in 2015. With three models from 250-300 hp incorporating standard CVT transmissions, the new Terrus CVT range features a design influenced by Steyr’s ‘avantgarde’ philosophy, focused on new and stylish yet practical and thought-through concepts. Significant areas of the Terrus CVT have been restyled, ranging from the engine bonnet to the operator’s cab interior, to enhance efficiency, comfort and serviceability. As an agricultural business machine, the styling exercises involved in reimagining the Terrus CVT have carefully calculated to blend form with function and create a tractor in which style has purpose and is used to help create a better business tool.

“This latest design award for the new-generation Steyr Terrus CVT is a great recognition of the hard work of CNH Industrial’s design team in creating machines that blend style with product quality, capability, efficiency and sustainability,” says David Wilkie, director of the CNH Industrial Design Centre.

“Steyr has a unique identity, and as the European tractor specialist brand of CNH Industrial has a reputation for style that matches the one it has for quality.”

The award winners have been celebrated on Monday 16 May, 2022, at the iF Design Award Night on the world’s largest theatre stage at Friedrichstadt-Palast in Berlin.

Stay Connected

More Updates

Bednar Galaxy GE 12300
Product

Bednar Galaxy GE goes wider

Bednar introduces the Galaxy GE 12300 Cambridge roller, bigger brother of the 6300 and 8300 models, developed for large scale farming. The trailed roller can

Read More »
Kubota Europe
Business

Kubota opens new European HQ

Kubota Holdings Europe (KHE), the regional headquarters of Kubota Group, celebrated the official opening of its brand new European HQ in Nieuw-Vennep (the Netherlands). The

Read More »
Bednar Galaxy GE 12300
Product

Bednar Galaxy GE goes wider

Bednar introduces the Galaxy GE 12300 Cambridge roller, bigger brother of the 6300 and 8300 models, developed for large scale farming. The trailed roller can

Read More »
Kubota Europe
Business

Kubota opens new European HQ

Kubota Holdings Europe (KHE), the regional headquarters of Kubota Group, celebrated the official opening of its brand new European HQ in Nieuw-Vennep (the Netherlands). The

Read More »
TYRI

Honesty lasts the longest

“There are significant challenges when communicating about sustainability,” says PeO Axelsson, Marketing Manager at TYRI Sweden and responsible for sustainability communication at TYRI. Sustainability is

Read More »